Retargeting with @JoannaLord at #mozcon

Joanna Lord is Moz’s paid marketing ninja. She’s responsible for us seeing Rand and Roger Mozbot all over the Internet for the past few months. Joanna is a delight to be around, but mostly I respect her because she’s really frickin smart and is very open to talking about her mistakes. She gave some great wisdom about retargeting.

Here’s a Storify I put together about some tweets from her talk: