Last week I pushed live the next incarnation of Credo. This update has taken a year of observing industry trends and needs, countless hours of conversation with agency owners, hiring a business strategy coach, speaking with multiple software mentors, working with my wife on designs, and 1000 lines of CSS plus another 500 or so lines […]
One of the biggest mistakes I see agencies make is hiring the wrong person to do sales, thinking they can do it themselves alongside all of their other duties, or letting a junior person who expresses interest in sales take the reins and do it.
I created a video for all of you (I’m trying to do more video this year) explaining my thinking around why this is a bad idea, and how to go about vetting someone internally to see if they can do the job or if they’re going to need more training.
I have a question for you:
What do you do where you always deliver world class work?
I see too many agencies pitching generic work and never winning it. You need to differentiate yourself.
This post is slightly outside of my usual content about SEO or selling marketing work. But it’s a need out in the Internet world so I figured I’d take a crack at it. Let me know if you want more of this tactical type stuff.
I’m running a full app/soon to be marketplace over on GetCredo.com. The backend app involves a lot of things being tied together, and because it is a multi-sided platform I have many different levels of users (they’re called “Roles” by WordPress).
I’ve been building out the next iteration of the platform, and with that comes the functionality for projects creators to see all of the replies from Credo pros within the app, signed in.
WordPress is an incredibly extendable platform, especially with all of the plugins that exist today. I’ve written about it before, that it is indeed possible to build companies that make good money (yes, even processing payments while you sleep) because of the tools available to entrepreneurs today. I have a lot of respect for the people who have come before me who have built a lot of the tools that I now use every single day – WordPress core, Gravity Forms, Stripe, membership plugins.
But there are still some shortcomings and thus we have to find workarounds.
In my line of work, it’s common to get the “how soon can I expect results?” question from new or prospective clients. Many SEOs say that it takes a few months to many months to really start seeing results. And whatever you are seeing after 2 to 3 months pales in comparison to what you will see at 12 months if you are doing SEO right.
I’ve always struggled to pitch the longterm value of SEO and that it takes time for many reasons:
- You need to allow time to do the audit
- You need to allow time to get the work implemented
- You need to allow time for Google to recrawl everything
- Building links takes a lot of time if you’re doing it scalably as you build the rest of your business
One of the reasons why I love having my own site(s) is that I can show specific case studies.
Congratulations! You’ve been putting in work and figuring out how to get people coming to you looking for your services, as opposed to hitting the streets and knocking on doors to get clients (many have started here to be sure, and kudos to you if you put in the work to do it. Most won’t.). […]
Let’s Talk About Making Marketing Investments
Because I’ve been building a business in the marketing consulting industry for the last 18 months and I think that most businesses think about growth and investing in growth in completely the wrong way. And that is hurting these businesses.
This post is primarily addressed to marketing agencies and consultants. I’ve worked with over 100 in the last 18 months and helped many get new clients and make more money for their agencies or individual consultancy.
I’ve recently been doing a lot of reading, thinking, and having discussions with smart entrepreneurs about how companies grow and what it takes to build a successful company. As I’ve built Credo from nothing in October 2015 to approximately $350k ARR as I write this (numbers here) and growing, I’ve been through many levels of my own psychology and the psychology of others as I’ve fought to make this thing a reality and now to keep growing it.
Some posts have really caught my eye over the last number of months.
This post was originally meant to go directly on the Entrepreneur subreddit because it is a question I get asked over there all the time, but I figured it should probably live here in perpetuity. ¯\_(ツ)_/¯
Long time lurker, semi-often commenter, first time posting a fresh thread here (as far as I can remember).
Whenever I comment on a post and mention that I’m a marketer and have consulting clients, I *always* get asked “how did you get/do you get clients?” I see this here, on /r/financialindependence, on forums, and different sites. It’s always the same question.
My tips are:
- Teach everything you know via blog posts, videos, etc
- Connect with industry friends and build a network
- Try sites like GetCredo.com
- Niche yourself down to get hyper-focused clients
- Hustle to sign your first ones, then use them to get bigger clients
Like many who enjoy overseas travel (and I’ve done my fair share while still having almost all of Asia, all of Africa, and all of South America still to see), I get excited for a new trip. I remember the days of first going to stay at L’Abri Fellowship in Switzerland. This was 2006, so […]
Wow, January. It’s the start of a fresh year and we’re coming off the high of holidays, family, and hopefully a restful time before diving into the new year. My wife and I just moved into our new house in Denver, and I was greeted by a leaking roof on Sunday exactly a week after […]
Why is Facebook still winning after all these years and able to overcome things like fake news debacles, while Twitter seemingly can’t seem to catch a break? I’m a digital marketer by trade (though more an entrepreneur than anything else these days) and always keep myself as up-to-date as possible with what it going on […]
So I’ve been thinking recently about what it means to grow up as an entrepreneur and a professional. Last week, I published what snorkeling in Costa Rica taught me about productivity. I’m 32 years old now and have been out of university for almost 10 years. During that time I’ve worked seven different jobs, including […]
Last year I wrote a recap of my 2015, looking at both the wins and challenges throughout the year. From depression to a job change to a few off-the-grid vacations to being laid off and starting my own company and being more-than-able to pay my part of our bills in San Francisco, 2015 was a […]
I am currently in Costa Rica with my family for the holidays. Every day my wife and I (and sometimes a family member) do something active – stand up paddle boarding, surfing, hiking to a waterfall. It was a very active yet very relaxing vacation.
One day this trip taught me more than the others, though. That was yesterday – the day we went snorkeling.
As I floated in the Pacific, looking downwards to coral reefs to watch fish (parrot fish! clown fish! small yellow fish!) I felt myself drifting. I was headed in a general direction of “with the group” and “away from the rocks” and “toward the fish”, but I was still drifting, with only a life preserver tied around my wrist in case I wanted or needed it.
As I floated, I found myself wanting to go in a specific direction and to a specific place to see a specific fish. But when I started to swim, I felt myself staying in place because the tide decided it was going out right then. As hard as I kicked (with fins) and swam with my arms, I simply didn’t make progress.
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