Why I Don’t Buy or Resell Marketing Leads

Why I Don’t Buy or Resell Marketing Leads

I’m building a company called Credo. Credo is, essentially, a subscription lead generation platform for marketing agencies. Companies, primarily SMBs, that need digital marketing can come to Credo and choose from the available agencies and consultants, contacting them about their services. About three times I week, I receive an email like this: The leads industry […]

Solving Enterprise SEO Duplicate Content Issues

Solving Enterprise SEO Duplicate Content Issues

I don’t do much solo consulting these days, but when I do it is almost completely with digital marketplaces (if you want to chat with me about your marketplace, you can do it here). These sites always struggle with mass duplicate content issues, which is likely why you are here today.

A marketplace (like my own B2B marketplace Credo) seeks to balance both the supply and demand sides so that a) sellers can make a profit from their involvement and b) buyers have enough variety/choice to have a great experience on the site or service.

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Dollar Shave Club and Content Marketing

Dollar Shave Club and Content Marketing

Dollar Shave Club, the disruptive direct-to-consumer shaving blades and products company, just sold to Unilever for 1 billion dollars cash. One billion dollars for a four year old company that sells razors! I am a happy Dollar Shave Club user myself. I was previously a Gillette Mach 3 user but was tired of the exorbitant […]

Finance Night

Finance Night

When I wrote my story of getting laid off and why I’m an entrepreneur now, I mentioned something in the section about figuring out your financial runway. What I mentioned there was Finance Night, which is something my wife and I do monthly. It’s been surprising to me how many people liked this idea. I‘ve […]

My Biggest Professional Mistakes

My Biggest Professional Mistakes

Recently I saw Jason Lemkin tweet his answer to “What Has Been Your Biggest Career Mistake?“, and it got me thinking about my own. I’m not quite a decade into my own professional experience, but after seven jobs and numerous positions, promotions, and a layoff I’ve made my share of mistakes. And what’s more fun […]

Why I Turn Down Fulltime Jobs

Why I Turn Down Fulltime Jobs

9 months ago, I became a fulltime entrepreneur. Except for that summer where I worked for 6 weeks as a freelance interior and exterior painter (my father told me I should always have a skill like that, so I got one and it supported me through college) and those two weeks back in 2013, I’ve […]

How To Get Rid Of Your Account Managers

How To Get Rid Of Your Account Managers

Every week I produce a private video for all of the Credo Pros. They’re always on topics around managing clients, organizing an agency, or sales. Basically, I want to help Credo’s pros sell more business regardless of where they get it from, organize their agency for maximum efficiency and client results, and retain their clients for as long as possible.

I’m offering three videos to you for free to see if you think they will help you grow your business. Sign up here – https://www.getcredo.com/apply/

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Why I Hate The Term “Lifestyle Business”

Why I Hate The Term “Lifestyle Business”

If there is one term in the tech/entrepreneurship world that makes me grate my teeth (more than my TMJ already does), it’s the term “lifestyle business”. SEE? Didn’t that just make you shiver and want to punch someone at the same time? I severely dislike this term, which is often used when comparing a business […]