The Bar Is (Hilariously) Low

The Bar Is (Hilariously) Low

Want to know how to succeed in business? Do the work that others are not willing to do, or simply just are not doing. My wife and I own a couple of properties. As such, we have different contractors for different things: Plumbing/Septic Electrical Lawn mowing Fence building Cleaning once per month Plumbing/Septic At our […]

Why I Built DidTheHolocaustHappen.co

Why I Built DidTheHolocaustHappen.co

I’m a believer in taking action. Too many people stand around and complain and point fingers. If we all did more and talked less, I think the world would be a better place. Recently, both Google and Facebook have come under fire for fake news – Facebook for spreading it and Google for ranking it. […]

How To Get Rid Of Your Account Managers

How To Get Rid Of Your Account Managers

Every week I produce a private video for all of the Credo Pros. They’re always on topics around managing clients, organizing an agency, or sales. Basically, I want to help Credo’s pros sell more business regardless of where they get it from, organize their agency for maximum efficiency and client results, and retain their clients for as long as possible.

I’m offering three videos to you for free to see if you think they will help you grow your business. Sign up here – https://www.getcredo.com/apply/

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Why I Unplug On Vacation Every Year

Why I Unplug On Vacation Every Year

In early 2012, I was tired. I had been pushing 80+ hour weeks at work for a while. I found myself unable to be civil to clients or my coworkers. My boss at the time asked me “John, do you need a vacation?”

I did. I took 5 days (a “long weekend”) and went to Colorado with one of my good buddies to go to MountainFilm in Telluride. For those five days, I removed my email clients, Twitter, and Facebook from my phone. Instead, I watched interesting movies about outdoors issues I care about, met some intriguing people, drank awesome beer at the Telluride brewery, and spent time in the mountains hiking and rock climbing. Read more about Why I Unplug On Vacation Every Year

Manager Mistakes

Manager Mistakes

Have you ever managed anyone? Then you could probably write this post too. Have you ever been managed by someone? Then you could write this post as well.

I’ve managed people in a few different companies and roles now. Like any position, management is learned skills that you have to both figure out and be trained on. Unfortunately, making mistakes in management skills directly affects people as opposed to simply business metrics.

Here are some management mistakes I’ve made and am seeking to learn from. Read more about Manager Mistakes

Lessons Learned Scaling The HotPads Marketing Team

Lessons Learned Scaling The HotPads Marketing Team

A little over a year ago, I joined HotPads.com as their online marketing manager. I was the first marketer at HotPads in a while, hence the team was me and I was doing everything (though nothing super well). One year later, I have a team of eight marketers (including myself) spanning SEO, email, and content. We’re […]

I’m Not A Good Employee

I’m Not A Good Employee

Have you ever heard someone say “I’m just not an employee” or “After working for myself, I can’t imagine ever working for someone again”. I’ve often felt this way, even though I don’t work for myself (well, there were those two weeks).

When I started my job at HotPads back in October, I told my then-boss “I have to be honest with you – I’m not a good employee”. What I meant by this is that I hate to be managed by others. I want to explore this a bit more, because not everyone who hates to be managed can work for themselves. Sometimes, we must learn how to succeed as we are, where we are. Read more about I’m Not A Good Employee

On Deep Work and Space to Breathe

On Deep Work and Space to Breathe

Many of you don’t know this, but I’ve burnt myself out a few times. I hustle really hard for a long amount of time, then I hit a point where I cannot go any further. I’ve recently come across some awesome quotes that I want to share to encourage you to take time and space as you need it, and your work will be better for it. Personally, I plan to do this more in San Francisco by riding my bike, going skiing in Tahoe and climbing in Yosemite, and being outside as much as possible and off the Internet on weekends. Read more about On Deep Work and Space to Breathe

Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

In 2011, I created a playlist called “Brooklyn” in Spotify. This was because I had just moved to Brooklyn to join Distilled and songs like “No Sleep Till Brooklyn”, “Brooklyn Bound” by The Black Keys, and “Brooklyn Go Hard” by Jay Z felt like they defined my life. On my first day of work at Distilled, I listened to “Empire State of Mind” as I walked into the building. And yesterday, September 3rd, I created a playlist called “SF”.

You see, I didn’t think I’d be writing this post for quite a while. Since I moved to New York two years ago and joined Distilled, I’ve been very vocal about my love for Distilled, for New York, and for the life that I’ve been able to have here. It’s been an amazing adventure, but at some point all great things come to an end and we realize that it’s time to let some things go in order to embrace the future. Therefore, I have to announce that:

I’m leaving Distilled in New York City at the end of September and have accepted the position of Online Marketing Manager for HotPads, the fully owned rentals subsidiary of Zillow based in San Francisco, California.

This is a big announcement, and let me tell you that no one is more surprised than myself. Let me explain why I’ve made this decision. Read more about Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

Find Balance

Find Balance

Before you read this post (which is publishing as I am on the plane to Costa Rica), let me suggest that you read two other posts:

Rand’s post – http://moz.com/rand/there-is-no-worklife-balance/
Jerry Colonna’s post (language not mom-friendly) – http://www.themonsterinyourhead.com/2011/05/05/work-life-balance-is-bullshit/

These words especially resonate:

“I’m scared,” I’d told my Buddhist teacher on Monday. “I find myself doing more and more…the calls and inquires for coaching are so much more than I can handle.” He smiled in that way that says, “I’m not going to say anything. You have to keep going.”
“I’m afraid I’ll lose myself…again. I’ll find myself overweight, sickly, disconnected from my body, my family, and back at the point where the subway tracks seem like the right answer.”
“It is different now,” he said. I waited for more and then realized I wasn’t getting any more.

It’s different now, said my teacher, because right livelihood. What I’m working towards now is less about my own ego aggrandizement (although that temptation is always there) and more about helping.

Both of those posts express well the thoughts that come when you are overworking and stressed out.

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Make Your Employees Rockstars

Make Your Employees Rockstars

I live in New York City, the greatest city in the world. And because it’s the greatest city in the world, it’s the place that people of all types flock to. And many of these people are absolutely amazing at what they do, and get snapped up quickly. But guess what? Not only do they get snapped up quickly, but they get recruited heavily as well. And New York recruiters are fierce and devious. I can’t even tell you how many times I’ve been duped by a recruiter who has posed as someone in my industry and added me on LinkedIn, only to message me right after I accept and try to get me to talk about a job! I’ve also had them call me at work (AT WORK) numerous times and try to have a chat with me. Really? You think I’m going to chat with you while I’m at MY JOB??

You might not be able to pay what the big agencies can pay, and you’re most likely not Apple or Google that pay an INSANE amount of money to their employees (and especially developers). So, you have to beat this big guys at their own game.

How? By making your employees rockstars, whatever that means to them. Read more about Make Your Employees Rockstars

The Difference Between Winners and Losers

The Difference Between Winners and Losers

Do you cringe when someone says “I could have done that”? Whether it is a blog post, a new startup, or a piece of modern art, people say it all the time.

I have come to realize that there are two kinds of people – those who do and those who say they could. Those who win are the doers and those who don’t never move into the realm of the unknown and thus keep saying “I could have done that.”

The point is, you didn’t.

What separates the doers from the could-have-dones? There are a few key characteristics, which funny enough are the same characteristics that I often see being written about as characterisitcs of entrepreneurs. Read more about The Difference Between Winners and Losers

The Rise to 10,000 Visits Per Month

The Rise to 10,000 Visits Per Month

I finally get to write the “How I built a 10,000 visits/month site” post. This is that post. In February, I finally crossed the 10k visits mark, which was a goal I had set for myself. For some reason, 10,000 visits is the number that a lot of people choose to measure success by, whether it’s subscribers, money made, or visits.

This is actually a difficult post for me to write. Often these posts say “I did [this] and I tripled my traffic and built a huge following”. These posts frustrate me and others because they are such rare occurrences that they are not repeatable, or they give people false hope.

What I hope this post will show you, from my experience over the past year of writing on this site, is that blogging takes hard work. Add on a day job (in my case, switching jobs AND cities), a social life, hobbies, other sites, speaking engagements, and family (if you have one), or even traveling, and blogging gets REALLY difficult to do consistently. Then add on the fears of not doing well and combine that with perfectionism, and blogging becomes even tougher.

What I want to do is show you real numbers. I want to show you the events that have been paramount to my blogging success (if I can even call it that). I’ll show you how the traffic numbers going up is pretty even with the number of Twitter followers I have.

I also want to tell you both the things I have done, as well as the things that I have not done, to build the traffic to my site. What you read may surprise you.

Read more about The Rise to 10,000 Visits Per Month