Why is Facebook still winning after all these years and able to overcome things like fake news debacles, while Twitter seemingly can’t seem to catch a break? I’m a digital marketer by trade (though more an entrepreneur than anything else these days) and always keep myself as up-to-date as possible with what it going on […]
I’m a believer in taking action. Too many people stand around and complain and point fingers. If we all did more and talked less, I think the world would be a better place. Recently, both Google and Facebook have come under fire for fake news – Facebook for spreading it and Google for ranking it. […]
Every week I produce a private video for all of the Credo Pros. They’re always on topics around managing clients, organizing an agency, or sales. Basically, I want to help Credo’s pros sell more business regardless of where they get it from, organize their agency for maximum efficiency and client results, and retain their clients for as long as possible.
I’m offering three videos to you for free to see if you think they will help you grow your business. Sign up here – https://www.getcredo.com/apply/
In early 2012, I was tired. I had been pushing 80+ hour weeks at work for a while. I found myself unable to be civil to clients or my coworkers. My boss at the time asked me “John, do you need a vacation?”
I did. I took 5 days (a “long weekend”) and went to Colorado with one of my good buddies to go to MountainFilm in Telluride. For those five days, I removed my email clients, Twitter, and Facebook from my phone. Instead, I watched interesting movies about outdoors issues I care about, met some intriguing people, drank awesome beer at the Telluride brewery, and spent time in the mountains hiking and rock climbing. Read more about Why I Unplug On Vacation Every Year …
Have you ever managed anyone? Then you could probably write this post too. Have you ever been managed by someone? Then you could write this post as well.
I’ve managed people in a few different companies and roles now. Like any position, management is learned skills that you have to both figure out and be trained on. Unfortunately, making mistakes in management skills directly affects people as opposed to simply business metrics.
Here are some management mistakes I’ve made and am seeking to learn from. Read more about Manager Mistakes …
A little over a year ago, I joined HotPads.com as their online marketing manager. I was the first marketer at HotPads in a while, hence the team was me and I was doing everything (though nothing super well). One year later, I have a team of eight marketers (including myself) spanning SEO, email, and content. We’re […]
Have you ever heard someone say “I’m just not an employee” or “After working for myself, I can’t imagine ever working for someone again”. I’ve often felt this way, even though I don’t work for myself (well, there were those two weeks).
When I started my job at HotPads back in October, I told my then-boss “I have to be honest with you – I’m not a good employee”. What I meant by this is that I hate to be managed by others. I want to explore this a bit more, because not everyone who hates to be managed can work for themselves. Sometimes, we must learn how to succeed as we are, where we are. Read more about I’m Not A Good Employee …
Many of you don’t know this, but I’ve burnt myself out a few times. I hustle really hard for a long amount of time, then I hit a point where I cannot go any further. I’ve recently come across some awesome quotes that I want to share to encourage you to take time and space as you need it, and your work will be better for it. Personally, I plan to do this more in San Francisco by riding my bike, going skiing in Tahoe and climbing in Yosemite, and being outside as much as possible and off the Internet on weekends. Read more about On Deep Work and Space to Breathe …
In 2011, I created a playlist called “Brooklyn” in Spotify. This was because I had just moved to Brooklyn to join Distilled and songs like “No Sleep Till Brooklyn”, “Brooklyn Bound” by The Black Keys, and “Brooklyn Go Hard” by Jay Z felt like they defined my life. On my first day of work at Distilled, I listened to “Empire State of Mind” as I walked into the building. And yesterday, September 3rd, I created a playlist called “SF”.
You see, I didn’t think I’d be writing this post for quite a while. Since I moved to New York two years ago and joined Distilled, I’ve been very vocal about my love for Distilled, for New York, and for the life that I’ve been able to have here. It’s been an amazing adventure, but at some point all great things come to an end and we realize that it’s time to let some things go in order to embrace the future. Therefore, I have to announce that:
I’m leaving Distilled in New York City at the end of September and have accepted the position of Online Marketing Manager for HotPads, the fully owned rentals subsidiary of Zillow based in San Francisco, California.
This is a big announcement, and let me tell you that no one is more surprised than myself. Let me explain why I’ve made this decision. Read more about Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco …
If you’re reading this post, you should know the following ways to tag <a href=””></a> links on your website: _blank – opens in new tab _self – opens in same frame (default, can also just be left out) _parent – opens link in new parent frame _top – opens link in the full body of […]
TL;dr – As many of you know, I announced a few months ago that I am working on an ebook about blog marketing. If you didn’t know, you should sign up to hear about when it launches after you’ve finished reading this post.
I’m also looking for 10 people to provide me feedback on what I’ve written so far. If interested, sign up now (and for more details about what’s involved, read the bottom of the post) – Read more about How’s The Ebook Coming? …
Before you read this post (which is publishing as I am on the plane to Costa Rica), let me suggest that you read two other posts:
Rand’s post – http://moz.com/rand/there-is-no-worklife-balance/
Jerry Colonna’s post (language not mom-friendly) – http://www.themonsterinyourhead.com/2011/05/05/work-life-balance-is-bullshit/
These words especially resonate:
“I’m scared,” I’d told my Buddhist teacher on Monday. “I find myself doing more and more…the calls and inquires for coaching are so much more than I can handle.” He smiled in that way that says, “I’m not going to say anything. You have to keep going.”
“I’m afraid I’ll lose myself…again. I’ll find myself overweight, sickly, disconnected from my body, my family, and back at the point where the subway tracks seem like the right answer.”
“It is different now,” he said. I waited for more and then realized I wasn’t getting any more.
It’s different now, said my teacher, because right livelihood. What I’m working towards now is less about my own ego aggrandizement (although that temptation is always there) and more about helping.
Both of those posts express well the thoughts that come when you are overworking and stressed out.
A bit of a personal post today folks.
Let’s be honest. The last few months have been ROUGH on SEO. We’ve had Penguin to deal with, the iAcquire deal seemed to polarize the industry in unforeseen ways, and there’s been some seeming ill-will around the industry blogs. There’s been a shift towards content marketing and of course we’ve had the “SEO is dead” posts that won’t seem to…die. Pardon me, I couldn’t resist.
Through all of this, I’ve had some good friends who have declared that they are leaving SEO. First it was my (now old) boss Tom Critchlow, who left Distilled in favor of greener pastures at the Google Creative Lab. I’m happy for him, but his departure leaves a void in the SEO thought leadership space. Read more about I’m Not Leaving SEO …
I live in New York City, the greatest city in the world. And because it’s the greatest city in the world, it’s the place that people of all types flock to. And many of these people are absolutely amazing at what they do, and get snapped up quickly. But guess what? Not only do they get snapped up quickly, but they get recruited heavily as well. And New York recruiters are fierce and devious. I can’t even tell you how many times I’ve been duped by a recruiter who has posed as someone in my industry and added me on LinkedIn, only to message me right after I accept and try to get me to talk about a job! I’ve also had them call me at work (AT WORK) numerous times and try to have a chat with me. Really? You think I’m going to chat with you while I’m at MY JOB??
You might not be able to pay what the big agencies can pay, and you’re most likely not Apple or Google that pay an INSANE amount of money to their employees (and especially developers). So, you have to beat this big guys at their own game.
How? By making your employees rockstars, whatever that means to them. Read more about Make Your Employees Rockstars …
Some people in the marketing community complain that Google has no right to police the web, that the Internet is an open place where anything goes. People complain that Google is ruining their lives when an algorithm change goes live that wipes out their network of spam blogs. But that’s not the topic of this post.
I want to highlight something I saw today that angered me, and make a bid for all of us to be good Internet citizens and police the places that we see that deserve to be kept clean. Just like it is – I think – our responsibility to pick up trash around our neighborhoods and not put gum underneath chairs for others to put their fingers in, it is also our responsibility to clear out spam when we see it so that the Internet stays, for the most part, an inviting place to be.
Let me show you an example. Read more about Policing the Web is Everyone’s Job …