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Avinash’s Achieve Analytics Awesomeness talk from Mozcon

John Doherty —  August 1, 2011
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Avinash Kaushik, the Digital Marketing Evangelist for Google (how cool is that title?), turned our worlds upside-down at Mozcon on the most unexpected topic – Analytics. Avinash didn’t take the usual approach to Analytics and try to wow us with his technical mastery, though ultimately he accomplished that goal as well. He took the approach of showing, and converting, us to the power of Analytics and how it can be used to build revenue for businesses. His approach is unconventional, but makes the world of sense. His take on building out Analytics dashboards (which you can download here) even earned him a standing ovation!

If you don’t already, you should

Here’s his Storify recap:


John Doherty

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I'm the Senior Marketing Manager of HotPads.com, based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter and Google+ accounts.

One response to Avinash’s Achieve Analytics Awesomeness talk from Mozcon

  1. I was one of the “standing ovation” folks!
    Avinash took the most boring subject in the internet marketing industry, and turned it into one of the the most compelling, engaging and valuable sessions of MozCon.

    John, thanks a bunch for all the session write-ups in your blog. With all the content that was shared there, these summaries are a great help in remembering what was said!

    Kudos to you!