Avinash Kaushik, the Digital Marketing Evangelist for Google (how cool is that title?), turned our worlds upside-down at Mozcon on the most unexpected topic – Analytics. Avinash didn’t take the usual approach to Analytics and try to wow us with his technical mastery, though ultimately he accomplished that goal as well. He took the approach of showing, and converting, us to the power of Analytics and how it can be used to build revenue for businesses. His approach is unconventional, but makes the world of sense. His take on building out Analytics dashboards (which you can download here) even earned him a standing ovation!
If you don’t already, you should Follow @avinash
Here’s his Storify recap: