Last week I pushed live the next incarnation of Credo. This update has taken a year of observing industry trends and needs, countless hours of conversation with agency owners, hiring a business strategy coach, speaking with multiple software mentors, working with my wife on designs, and 1000 lines of CSS plus another 500 or so lines […]
One of the biggest mistakes I see agencies make is hiring the wrong person to do sales, thinking they can do it themselves alongside all of their other duties, or letting a junior person who expresses interest in sales take the reins and do it.
I created a video for all of you (I’m trying to do more video this year) explaining my thinking around why this is a bad idea, and how to go about vetting someone internally to see if they can do the job or if they’re going to need more training.
I have a question for you:
What do you do where you always deliver world class work?
I see too many agencies pitching generic work and never winning it. You need to differentiate yourself.
This post is slightly outside of my usual content about SEO or selling marketing work. But it’s a need out in the Internet world so I figured I’d take a crack at it. Let me know if you want more of this tactical type stuff.
I’m running a full app/soon to be marketplace over on GetCredo.com. The backend app involves a lot of things being tied together, and because it is a multi-sided platform I have many different levels of users (they’re called “Roles” by WordPress).
I’ve been building out the next iteration of the platform, and with that comes the functionality for projects creators to see all of the replies from Credo pros within the app, signed in.
WordPress is an incredibly extendable platform, especially with all of the plugins that exist today. I’ve written about it before, that it is indeed possible to build companies that make good money (yes, even processing payments while you sleep) because of the tools available to entrepreneurs today. I have a lot of respect for the people who have come before me who have built a lot of the tools that I now use every single day – WordPress core, Gravity Forms, Stripe, membership plugins.
But there are still some shortcomings and thus we have to find workarounds.
In my line of work, it’s common to get the “how soon can I expect results?” question from new or prospective clients. Many SEOs say that it takes a few months to many months to really start seeing results. And whatever you are seeing after 2 to 3 months pales in comparison to what you will see at 12 months if you are doing SEO right.
I’ve always struggled to pitch the longterm value of SEO and that it takes time for many reasons:
- You need to allow time to do the audit
- You need to allow time to get the work implemented
- You need to allow time for Google to recrawl everything
- Building links takes a lot of time if you’re doing it scalably as you build the rest of your business
One of the reasons why I love having my own site(s) is that I can show specific case studies.
Congratulations! You’ve been putting in work and figuring out how to get people coming to you looking for your services, as opposed to hitting the streets and knocking on doors to get clients (many have started here to be sure, and kudos to you if you put in the work to do it. Most won’t.). […]