On January 15th I had the great pleasure to get to do a video hangout with Leo Widrich, one of the main guys behind the well-loved social media tool Buffer. I reached out to Leo because I’ve been following him for a while on social media and reading his blog. I’ve been seeing Buffer’s awesome growth over the past year (I even became a paying member recently), so I was interested to get Leo’s take on marketing, especially content marketing.
Leo is a smart young marketer, and I was quite intrigued to hear that Buffer’s content strategy was heavily influenced last year by Rand Fishkin’s Content Marketing Manifesto talk from last year’s SearchChurch meetup in Philadelphia. Leo said that since they took Rand’s advice to heart, their traffic to their content has quadrupled and they have seen a lot of success. I was also intrigued at the end of the video how Leo talked about their strategy going forward in regards to content, but you’ll just have to listen to the whole thing to find that out
Also, if you like this sort of format, my company is running Fireside Chats with Marketers in NYC as meetups this year. Sign up if you’re interested.