A little over a year ago, I joined HotPads.com as their online marketing manager. I was the first marketer at HotPads in a while, hence the team was me and I was doing everything (though nothing super well). One year later, I have a team of eight marketers (including myself) spanning SEO, email, and content. We’re […]
Last October, as many of you know, I made the move from search marketing agency Distilled to become the Online Marketing Manager at hotpads.com, the nationwide rentals brand of the Zillow Rental Network. I’ve been at the job for four months now, and a recent conversation with Jonathon Colman (another Bay Area transplant) has made […]
I recently had to go through the challenge of finding an apartment across the country, while also in the midst of starting a new job and the holidays. I couldn’t have done it without UBER and AirBNB. For those of you not familiar with them, UBER is “Everyone’s private car service”, an on-demend car service […]
I love new businesses. I love technology that connects the world. I also hate seeing companies who change the world languish and not reach their full potential. FourSquare is one of those businesses for me. I’ve thought for a while now about what I would do if I was Head of Online Marketing for Foursquare. […]
Hi my name is John and I write on Medium, and I like it. Before I start this post I feel the need to make that confession. Medium, if you don’t know, is the current darling of writing online. It’s the brain child of Evan Williams, the man behind Blogger and Twitter. Medium is currently […]
The past week in search marketing has given everyone a lot to talk about. 100% (not provided) for keywords. Hummingbird, the rewrite of the algorithm. It seems like it’s cool to talk about Hummingbird, Google’s latest name for their algorithm. Here’s the unfortunate truth about Hummingbird and (not provided): none of us really know what […]
Quick note: this post was written in 2013. It is now 2016 and I am indeed doing consulting. Contact me through my profile on GetCredo.com. During the fall of 2011 and the first half of 2012, I did a lot of freelance consulting. I did it because I was saving for trips abroad and knew […]
Newsflash: a blog is not a content strategy. Brands in today and beyond are increasingly moving away from blogs to content on other parts of their website that will better drive conversions and traffic. In a phenomenal read over on Hubspot, the author talks about how marketers these days are increasingly buying into the age […]
I’ve been in search for a few years now. I just realized recently that I graduated high school and started university a decade ago. While this seems like forever in some ways, in the perspective of life it’s not. After all, I don’t think people really figure out who they are and what they want […]
Marketers produce content. We produce a metric ton of content every day, actually. We’re told to create great content and to keep producing great content.
*cue the parody “Great content is killing me”*
Not only do we produce content on our own sites, we also produce content and put it on other sites (which some deem pretty insane). Let me get this straight – We’re creating high-quality content, that takes up our own creative energy and time, so that someone else can put it on their site. And we’re doing it for a freaking link??
If you’re just doing content for the sake of a link, let me say that you’re doing it wrong. Yes, I’ve worked in SEO for a while now. Yes, I know the value of a link. Yes, I can put the monetary value on a link, and I have. Yes, I still think about links first when I scan a piece of content.
BUT. What if I told you that you can still get all of this and more? Read more about Leveraging Editorial, Self-Placed, and Owned Content for Marketing …
I don’t often write blog posts blasting Google, nor do I often reference local SEO, but I am going to do both in this post. In fact, I’ve been blogging a lot less this year (for many different reasons), but I felt compelled to write this post. In my work at Distilled, I am lucky […]
Back in the spring of 2011 I decided to step away from the boutique internet marketing agency that I co-founded, move to Austin, and join the core team of a growing software company named Clarity Ventures to lead its marketing initiatives. That time represented a lot of changes for me professionally, but one of the biggest adjustments I had to make was moving from a book of small business clients to one full of Fortune 500s, funded startups, and prominent mid-sized businesses.
I quickly realized that client relationships as I knew them were going to be much different, and I was playing an entirely different ballgame. Read more about Get Executive Management to Approve Anything …
*Update for 2016* – Now that I am a founder (of Credo) I more fully believe in this. Early stage companies who are able to leverage their founder’s popularity ose r background for their marketing should do so. It is a fantastic way to tell the brand story, associate a friendly face with the brand, and […]
I have interviewed a few well-regarded entrepreneurs in the past couple of months, and out of those have come the common vein of “Is the problem you are solving worth your life?”
Entrepreneurs are ideas people. We think a lot, we try to optimize our lives to find better ways of being. We are known for being eccentric, disciplined, and sometimes a bit unsatisfied with life. This way of being has very real challenges and benefits.
One challenge is that we can set out to build something that will potentially make us money, but at the end of the day we are not passionate about it and therefore are almost destined to fail from the beginning.
As David Haskell (interview coming next week) told me, “When you start a new venture, you are committed to it for at least 3 years usually. That can easily turn into a decade. We all have about four decades of work to our life. Is what you’re working on worth that?”
Tonight (March 20th) Distilled NYC is co-hosting a meetup in conjunction with iAcquire, another search agency here in New York City. The topic is Content Marketing vs Content Strategy. My talk is on data driven content marketing. We believe that in order to know what content to create, you need to first know: What content […]