Google Testing Reader Subscriptions in Search Results

Google Testing Reader Subscriptions in Search Results

Today I was working on building out a new site, which involved adding some functionality to a WordPress site that I started last night. I wanted to add breadcrumbs to the theme, so I remembered that Joost de Valk has the correct WordPress code for this on his site.

I searched [yoast breadcrumbs code] and was returned this SERP –  Read more about Google Testing Reader Subscriptions in Search Results

Diagnosing SERP Volatility

Diagnosing SERP Volatility

One of the perks of working agency side is access to a plethora of tools and a plethora of Analytics accounts across verticals. I also watch the Google SERPs religiously and use a few tools (SERPmetrics and Mozcast) to keep an eye on the algorithm and flux. It’s always good as an SEO/online marketer to keep an eye on the search results and see the changes broader.

Today I looked at the SERPmetrics flux capacitor and saw this: Read more about Diagnosing SERP Volatility

Do Real Industry Stuff

Do Real Industry Stuff

Just last week I was sitting in the audience in the Westin in Seattle where I heard Wil Reynolds give a talk that was basically titled “Do Real Company Stuff“. Intriguingly, a few days before I had a brief exchange on Twitter with Branko, who I greatly respect and greatly enjoy his insights. He had just published this post on SEObook about small businesses and Google’s recent algorithm updates.

I wrote another post as a response to what he and others have said about outing, but I’m publishing this one instead after hearing Wil’s talk. Read more about Do Real Industry Stuff

New Tool – Quora RSS Importer

New Tool – Quora RSS Importer

Back in April at Linklove, I presented on Tools of the SEO Trade. In that talk, I talked about somewhere in the neighborhood of 60 different tools available for use. I built out a couple for people to use as well (for free), and today I want to talk about one of them.

Introducing the Quora RSS Scraper Importer

One of the tools I built out, which is actually a tool that I built back in January or February for a client, is a Google Spreadsheet that imports the most recent Quora posts based on a Quora category. I’ll explain this further down, but if you’re impatient you can:

Download and Copy the Spreadsheet

Read more about New Tool – Quora RSS Importer

Stealing Authorship for Fun and Profit

Stealing Authorship for Fun and Profit

What if I told you that it was possible to hijack pages on websites with your Google authorship? What if I also told you that sometimes Google does it for you?

Let me tell you a story. The other day, I logged into our private Distilled G+ network and saw this from my coworker Phil Nottingham –

We all had a laugh as Phil thought that I was trolling him (which admittedly would have been amazing). But I was not. In fact, I did some more searches on the Distilled site and saw these – Read more about Stealing Authorship for Fun and Profit

SEO for Photographers

SEO for Photographers

Being both a travel photographer and an SEO Consultant, I have taken a keen interest in how images get found online. I don’t have enough time to dedicate to my photography site, but I’ve learned a thing or two about SEO for photography along the way to becoming an SEO professional.

Because of this I was happy when Feuza Reis, a New Jersey wedding photographer, asked to interview me for a video blog that she has been doing on her site. I agreed and so we had a great 30 minute chat about SEO and photography. Have a listen and I’d love to have your feedback!
Read more about SEO for Photographers

Identifying Link Patterns with SEO Tools

Identifying Link Patterns with SEO Tools

The other day I was doing competitor backlinking strategy analysis for a client of mine. Essentially, they wanted to know the backlink strategies of their competitors so that they could see where opportunity exists. I want to share the strategy that I used with you, so that you can use it to fairly quickly and easily identify your client’s (or your own) main competitors, and even further which competitors you need to examine more closely for their backlink strategies. Read more about Identifying Link Patterns with SEO Tools

Linkbranding – A Linkbuilder’s Marketing Mindset

Linkbranding – A Linkbuilder’s Marketing Mindset

Linkbuilding is always a hot topic in the industry, with people wanting to know how to build more and better links faster while putting in less time. Linkbuilders have historically just thought about “how can I get more links with better anchor text”? It doesn’t matter where you get the links from, in their estimation. Rather, it matters that you get the right anchor text.

I think this is the wrong way to look at linkbuilding. At the very least, it’s shortsighted and doesn’t give you the full impact that thinking about linkbuilding in a different way could. I call this type of linkbuilding linkbranding.
Read more about Linkbranding – A Linkbuilder’s Marketing Mindset

Making Google Look Smart – The Sustainable SEO Strategy

Making Google Look Smart – The Sustainable SEO Strategy

*Note from John – This is a guest post by Matt Gratt, who recently struck out on his own to follow his dream of being an entrepreneur. Matt is someone I’ve respected for a while, so it’s a pleasure to have him guest post here! You can find him on his blog, Twitter, or Google+.

While you can’t put glasses on a search engine, you can make it look smart.

This was an eventful couple of months in SEO – BuildMyRank and other blog networks were de-indexed and shut down. Google began sending webmasters warnings of negative links. And expert SEOs have reported that major aspects of anchor text weight have changed.

So what does all of this mean? And more importantly, how can SEOs continue to deliver the traffic, sales, and ROI that clients expect and businesses need in this time of unprecedented change?

We need a sustainable strategy – not a series of escalating tactics. And the  sustainable strategy is very simple…

Make Google look smart.

Make Bing look smart.

Make whatever panopticon of vertical search engines, semantic text crawlers, Siri-like smart agents, and social decision engines the future brings look smart. Read more about Making Google Look Smart – The Sustainable SEO Strategy