Online marketers, and SEOs especially, like to talk/write/read about linkbuilding. SEOmoz has a category of linkbuilding articles that has the most, and most well linked-to, blog posts on the site. Heck, Distilled even has our Linklove conferences in the spring, which are one day conferences all about linkbuilding.
But many SEOs, especially those who do not linkbuild full time and are hopefully decent at it, miss one main consideration when doing outreach for links.
What’s in it for them?