The other day I was doing competitor backlinking strategy analysis for a client of mine. Essentially, they wanted to know the backlink strategies of their competitors so that they could see where opportunity exists. I want to share the strategy that I used with you, so that you can use it to fairly quickly and easily identify your client’s (or your own) main competitors, and even further which competitors you need to examine more closely for their backlink strategies. Continue Reading…
Archives For Search Engine Optimization
All of the articles contained in this category are about Search Engine Optimization (SEO), the practice of helping websites appear more prominently in search engines such as Google and Bing. Most of these articles are around the more technical parts of SEO, especially SEO for Wordpress, but you will also find articles about linkbuilding, social media for SEO, and Microsoft Excel for SEOs.
Linkbuilding is always a hot topic in the industry, with people wanting to know how to build more and better links faster while putting in less time. Linkbuilders have historically just thought about “how can I get more links with better anchor text”? It doesn’t matter where you get the links from, in their estimation. Rather, it matters that you get the right anchor text.
I think this is the wrong way to look at linkbuilding. At the very least, it’s shortsighted and doesn’t give you the full impact that thinking about linkbuilding in a different way could. I call this type of linkbuilding linkbranding.
*Note from John – This is a guest post by Matt Gratt, who recently struck out on his own to follow his dream of being an entrepreneur. Matt is someone I’ve respected for a while, so it’s a pleasure to have him guest post here! You can find him on his blog, Twitter, or Google+.
This was an eventful couple of months in SEO – BuildMyRank and other blog networks were de-indexed and shut down. Google began sending webmasters warnings of negative links. And expert SEOs have reported that major aspects of anchor text weight have changed.
So what does all of this mean? And more importantly, how can SEOs continue to deliver the traffic, sales, and ROI that clients expect and businesses need in this time of unprecedented change?
We need a sustainable strategy – not a series of escalating tactics. And the sustainable strategy is very simple…
Make Google look smart.
Make Bing look smart.
Make whatever panopticon of vertical search engines, semantic text crawlers, Siri-like smart agents, and social decision engines the future brings look smart. Continue Reading…
You know what’s better than ranking for your head terms? Ranking for your head terms plus the longtail variations of those terms that can also drive great traffic. Once you get outside of the head term fixation, you realize that incredible value exists in the longtail of keywords. In fact, over 80% of queries are considered “longtail”, according to this graph:
What I am going to do today is show you how to blow out your keyword list using tools like UberSuggest and Soovle so that you can identify the terms around your head terms so that you can create content and build links to your site using all of the related terms, still rank for your head terms, AND capture the longtail traffic!
Note from John: this is a guest post from Anthony Pensabene of Webimax. He’s a cool guy and has written a phenomenal post that I think really gets at the core of what it takes to succeed in SEO and life in general – being a nice person, making friends, and adding to the online discussion. It is a pleasure to have him guest post on my site.
New students, (ha) made you look; you’re engaged to a page in J. Doherty’s online book. I got your attention, now what? Good question, Dr. Pete would direct my attention toward the visible-yet-valueless dynamic of getting people (just) to look. We’re in the industry; we know SERP visibility does not equal conversions (indefinitely).
Keyword research is often a large undertaking, but it doesn’t have to be. You can do keyword research quickly to find the right terms to target for a blog post or article quite quickly. Keyword research only becomes a large undertaking when you have a large site that has never had SEO done on it before, and even then there are tips and tricks that can be used to do keyword research in a scaleable way, or at least to prioritize sections of your site to conduct keyword research on first.
The goal of this post is to teach and provide you the tools and strategies you need to do minimum viable keyword research for a new article in a brief amount of time. This applies whether you are going for a new head term (like with the Linkbait Guide on Distilled) or for a longtail SEO strategy.