All of the articles contained in this category are about Search Engine Optimization (SEO), the practice of helping websites appear more prominently in search engines such as Google and Bing. Most of these articles are around the more technical parts of SEO, especially SEO for Wordpress, but you will also find articles about linkbuilding, social media for SEO, and Microsoft Excel for SEOs.
Today I was working on building out a new site, which involved adding some functionality to a WordPress site that I started last night. I wanted to add breadcrumbs to the theme, so I remembered that Joost de Valk has the correct WordPress code for this on his site.
One of the perks of working agency side is access to a plethora of tools and a plethora of Analytics accounts across verticals. I also watch the Google SERPs religiously and use a few tools (SERPmetrics and Mozcast) to keep an eye on the algorithm and flux. It’s always good as an SEO/online marketer to keep an eye on the search results and see the changes broader.
Just last week I was sitting in the audience in the Westin in Seattle where I heard Wil Reynolds give a talk that was basically titled “Do Real Company Stuff“. Intriguingly, a few days before I had a brief exchange on Twitter with Branko, who I greatly respect and greatly enjoy his insights. He had just published this post on SEObook about small businesses and Google’s recent algorithm updates.
Google recently sent out a new batch of the unnatural links notices. The blogosphere went nuts as usual with very little information. On Friday, Matt Cutts posted on Google+ to try to satiate some of the madness. Here is what he said:
Back in April at Linklove, I presented on Tools of the SEO Trade. In that talk, I talked about somewhere in the neighborhood of 60 different tools available for use. I built out a couple for people to use as well (for free), and today I want to talk about one of them.
Introducing the Quora RSS Scraper Importer
One of the tools I built out, which is actually a tool that I built back in January or February for a client, is a Google Spreadsheet that imports the most recent Quora posts based on a Quora category. I’ll explain this further down, but if you’re impatient you can:
Being both a travel photographer and an SEO Consultant, I have taken a keen interest in how images get found online. I don’t have enough time to dedicate to my photography site, but I’ve learned a thing or two about SEO for photography along the way to becoming an SEO professional.
The other day I was doing competitor backlinking strategy analysis for a client of mine. Essentially, they wanted to know the backlink strategies of their competitors so that they could see where opportunity exists. I want to share the strategy that I used with you, so that you can use it to fairly quickly and easily identify your client’s (or your own) main competitors, and even further which competitors you need to examine more closely for their backlink strategies. Read more about Identifying Link Patterns with SEO Tools …
Linkbuilding is always a hot topic in the industry, with people wanting to know how to build more and better links faster while putting in less time. Linkbuilders have historically just thought about “how can I get more links with better anchor text”? It doesn’t matter where you get the links from, in their estimation. Rather, it matters that you get the right anchor text.
*Note from John – This is a guest post by Matt Gratt, who recently struck out on his own to follow his dream of being an entrepreneur. Matt is someone I’ve respected for a while, so it’s a pleasure to have him guest post here! You can find him on his blog, Twitter, or Google+.