I’ve often been asked about guest posting for SEO purposes. I always said that it was less than ideal, but when at an agency I couldn’t really say that it shouldn’t be done.
After being in-house for a year and a half now, I’m putting my stake in the ground.
I do not think that enterprises should be guest posting for SEO purposes.
Before we get going, allow me to draw a distinction between “amplification”, which is spreading the word about content you’ve produced or something you’ve launched, sometimes via guest contribution, and “guest posting ” as most SEO’s think of it, where you write content specifically for a site for the purposes of a link that hopefully will pass some link equity.
Here is why I think “guest posting for SEO” for enterprises is a waste of time and better-used resources. Read more about Why Enterprises Should Not Guest Post for SEO …