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SEO Presentation from General Assembly

John Doherty —  April 16, 2012
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On Sunday I taught a class at General Assembly, a startup incubator, to a group of Chinese entrepreneurs from the 2012 ECSEL Fellows Program. Basically, they are all entrepreneurs who are running companies that have been dubbed as important to the Chinese future and are pushing forward in their respective industries to make change. Some of them are dealing with green technology, others with healthcare, and still others trying to solve environmental issues.

Here’s the presentation. I’d love to know your thoughts, and yes, I will write a post about “linkbranding”, which you see on slide 79. Enjoy!

John Doherty


Founder of Credo, I'm formerly the Senior Growth Marketing Manager at Trulia Rentals. Previous to Trulia Rentals I ran marketing at HotPads.com. Previous to that I worked at Distilled for 2+ years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter account.

2 responses to SEO Presentation from General Assembly

  1. Anthony Pensabene April 17, 2012 at 12:00 pm

    Thanks for leaving the presentation, John. I cohort of mine writes upon ISEO regularly and any differences in approach are of course of interest to me.

    As an entrepreneur yourself, did you notice any stark differences between the foreign entrepreneurs’ interests toward SEO and those of American entrepreneurs? Are some of their basic concerns akin to firms in America? Any perceived likenesses or differences would be appreciated.

  2. Well packed presentation for SEO.

    Thanks John