Canonical Tag Delays with Googlebot in Web vs Mobile Index
20 Dec
Posted in Search Engine Optimization 2 comments

Canonical Tag Delays with Googlebot in Web vs Mobile Index

I have recently been noticing an intriguing trend when I publish blog posts. When my posts publish, they are automatically tweeted out by a plugin called WordTwit. My posts are always indexed within two to four minutes.

What I am noticing, though, is that my posts are increasingly being indexed with the “?utm_source=rss” parameter, like so:

Click to Enlarge

Read more about Canonical Tag Delays with Googlebot in Web vs Mobile Index …

Facebook’s Timeline Goes Live [Video]
15 Dec
Posted in Social Media One comment

Facebook’s Timeline Goes Live [Video]

I do not often write about Facebook on here, as I don’t do a lot of client work involving it, but today’s launch of the Facebook Timeline feature worldwide has drawn a lot of attention and I’ve had some exchanges with friends. Check this one out on Facebook: To help people learn the new Facebook […]

You Need an Online Marketing Strategy
12 Dec
Posted in Uncategorized 2 comments

You Need an Online Marketing Strategy

In November I went to a meetup that was put together by a couple of friends of mine who are doing a startup that I think has some real potential. The title of the meetup was “Establishing Your Online Presence”. What struck me, though, was that not many people understand how to launch their online presence. The two people who spoke, who are both wonderful people who are doing cool things with technology, were both struggling to figure out how to get people to use their (I think) extremely helpful offerings.

If you are in the same boat, allow me offer you some things to think about that might benefit you.

Read more about You Need an Online Marketing Strategy …

Social is about Traffic and Conversions, NOT Rankings
01 Dec
Posted in Search Engine Optimization 10 comments

Social is about Traffic and Conversions, NOT Rankings

Listen up search marketers. Listen up good. I’ve got something to say.

The goal of social is to drive traffic, conversions, and brand loyalty, NOT rankings.

Many of the most socially shared posts on SEOmoz are focused around social and how social affects rankings. Just look at this graph, showing you the disparity in sharing between the social and non-social posts (with outliers removed that skewed the data unnecessarily):

Posts having to do with social get 63% more tweets and 61% more Facebook activity on average. WOW.

Read more about Social is about Traffic and Conversions, NOT Rankings …

Awesome Ways to Build Website Wireframes
29 Nov
Posted in Search Engine Optimization 8 comments

Awesome Ways to Build Website Wireframes

I am often needing to create wireframes for clients during technical site audits. Maybe you’re an SEO consultant or analyst as well, or you want to have a site developed and need to show your developer how you would like the site organized.

I’d like to share a couple of cool tools with you that I find extremely useful when building wireframes of existing sites as well as creating new wireframe mockups for sites to be developed.

Read more about Awesome Ways to Build Website Wireframes …