Why is Facebook still winning after all these years and able to overcome things like fake news debacles, while Twitter seemingly can’t seem to catch a break? I’m a digital marketer by trade (though more an entrepreneur than anything else these days) and always keep myself as up-to-date as possible with what it going on […]
I do not often write about Facebook on here, as I don’t do a lot of client work involving it, but today’s launch of the Facebook Timeline feature worldwide has drawn a lot of attention and I’ve had some exchanges with friends. Check this one out on Facebook: To help people learn the new Facebook […]
Listen up search marketers. Listen up good. I’ve got something to say.
The goal of social is to drive traffic, conversions, and brand loyalty, NOT rankings.
Many of the most socially shared posts on SEOmoz are focused around social and how social affects rankings. Just look at this graph, showing you the disparity in sharing between the social and non-social posts (with outliers removed that skewed the data unnecessarily):
Posts having to do with social get 63% more tweets and 61% more Facebook activity on average. WOW.
I love Zappos. For a company built on treating their customers right, even they go above and beyond the call of duty. Let me tell you about my experience. Last week I ordered a couple of pairs of new shoes in advance of the Labor Day weekend. I ordered them on Monday, hoping that I […]
Mat Clayton from Mixcloud, the social music service, has written the book on leveraging the power of social (specifically Facebook) to drive heaps of traffic and build a business, especially a music website. Mat is a developer by nature, so his presentations are always data-heavy, but he also manages to inspire the crowd to implement […]
If you buy that Google is using social signals such as Twitter to calculate rankings (I do, and I wrote about it here on SEOmoz), then you probably also believe that Google takes the relevancy and activity of your followers into account when deciding if you are a reputable source of information for the content […]
As this is my first post on Wordpress, I guess I should introduce myself. My name is John. This is my website.