Bob Rains, a legend in the online marketing space, spoke on insanely creative ways that he has used to get big brands that he has worked with in front of large amounts of people. Using a lot of outside-the-box thinking (Bob hates talk about boxes, by the way), Bob has driven traffic to a lot […]
Brian Zmijewski was an unknown name to me before Mozcon 2011. When he took to the stage however, his content blew everyone away. Brian talked on many different examples that he has seen and experienced. What surprised me was at the end when he said that they do not do much A/B and/or multivariate testing. […]
David Mihm talked about Local SEO at Mozcon 2011. He has been in Local a long time and understands the ways that the engines work in order to help us rank organically in local listings. Follow @davidmihm Here is his Storify: View “David Mihm’s talk about Local SEO at Mozcon” on Storify
Joanna Lord is Moz’s paid marketing ninja. She’s responsible for us seeing Rand and Roger Mozbot all over the Internet for the past few months. Joanna is a delight to be around, but mostly I respect her because she’s really frickin smart and is very open to talking about her mistakes. She gave some great […]
I’ve only been in full-time SEO for about a year. This comes as a shock to a lot of people who read this blog, and I am always humbled when people are shocked by it. I have to be honest though, becoming an SEO, which was quite honestly a fortunate accident, has rocked my life. […]
Why do some SEOs spend so much time checking and worrying about global rankings? I read and hear constantly from different SEOs where their current pet terms are ranking, their badges of honor if you will. We go through insane efforts to depersonalize search results to check rankings and SERP displays. But why? Here’s […]