I started my entrepreneur journey full time in late September 2015. Before that I worked full time for other companies, though I’ve always had side hustles such as this site you are currently reading.
I love having side hustles. I like to argue that they keep me sharp.
But the truth is that at some point, they’ve become a distraction for me. I tend to build new side hustles (or “projects” so they sound like they just take a weekend) when I’m most bored with what I’m doing day to day.
While I do still think that you can have multiple types of work going on (for me, software and consulting) and still do them well, you then have to be even more ruthless about what you say “yes” to.
One great way to do this is Mark Manson’s “If it’s not a f*ck yes then it’s a no” way of thinking. He talks about it in the context of relationships, though it applies to business as well.
But that only gets you so far.
When you’re in business for yourself, you need to focus. You owe it to yourself and your customers to focus.
I have a hard time focusing. But now that my business is doing good revenue and I have a couple of part time contractors/employees, I owe it to myself, my employees, my customers, and my consulting clients to focus and not take on more.
That’s what this video is about.
- Figure out where your business needs to go (you probably need to find someone to help you with this)
- Figure out how you get there (what’s your strategy)
- Figure out the tactics for getting there
- Give yourself the gift of focus for 2-3 months at a time
Todd Herman talks about it as the 90 day year.
I basically say that you shouldn’t set end of year goals, but rather look to grow as much as you can (or want to) and then work in batches of focus to hit those goals. This also lets you change your tactics and sub-strategies within your focus areas as things change.
Enjoy and good luck!