Do you know your agency’s metrics?
Trying to grow your agency without knowing its metrics (leads, sales, revenue, profit, CAC) is like trying to drive a race car while blindfolded. It sounds like a lot of fun, but it’s terrifying and you’re going to end up in a ditch.
Luckily for you, I’ve created a simple spreadsheet where you plug in your own numbers and it’ll tell you what to prioritize. Then if you want my guidance, we can discuss that.
Message me NUMBERS on Instagram or contact me here and I’ll send you the link.
Is your agency currently making under $150,000 per year? Do you want to grow it to $500k+ per year, profitably?
I work with generous, fun, honest, ambitious, and growth-minded agency owners who want to grow their agency quickly, sustainably, and profitably.
Besides running my own agency (EditorNinja), I work 1:1 with agency owners who want to grow their agency but don’t know how to do it. You lack:
- Consistent sales
- Insight into your metrics
- A small team who can help you deliver great work
I’ve done it 3 times now, and have a solid system for helping agency owners grow.
Already ready to chat? Contact me and let’s chat about taking your agency to the next level.
How I Work With Agency Owners
I offer 1:1 coaching for agency owners over $50k/year in revenue who want to grow to $500k+. We start by walking through the Agency Growth Model™ where we uncover your main bottlenecks, then establish a plan to get through them and unlock growth. We’ll personalize this to you:
Since 2015, I’ve worked with hundreds of agencies to help them grow through better lead generation, sales processes, and delivery mechanisms.
The results speak for themselves:
- Jake took his agency from $600k/yr to $4M/yr after I overhauled his sales process, and recently bought out his partner;
- Brandon took his agency from $1M/yr to $5M/yr with my guidance;
- Three partners at an agency grew from $2.5M to $8M per year in annual revenue;
- Joe started closing the biggest deals of his career after I overhauled his proposals and messaging.
Overall, I’ve made agencies over $50,000,000 (yes, million) since 2015 that I can directly track.
Obviously results are not guaranteed and you have to put in the work. If that’s you, then keep reading.
Bunty Somroy, Marketing/AI Consultant & Entrepreneur
“I came to John when I had some agency business challenges and needing some strategic insight and consulting. Especially with John’s background with agencies, I always know what he shares is from his experience right in the field. He holds space for the personal parts of my life that are also challenging to manage as part of business. I will definitely point others to John for the same support.”
My Background
Since 2010, I’ve worked for two agencies, ran marketing and growth for two of Zillow’s rentals brands (HotPads and Trulia Rentals), and consulted on SEO with some of the world’s largest brands like Vevo, The New York Times, Dribbble, Creative Market, Homelight, Hipcamp, and many more.
My first agency generated leads for marketing agencies. I worked with 300+ agencies over 7 years, and coached some of them to significant growth. And, I’ve applied the same principles to my own business, to great success.
I’ve grown:
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- A solo SEO consulting practice to $250k+ in annual billings
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- A lead generation company to $550k in annual billings
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- A content editing & writing agency from $62k to $433k in annual billings in under 2 years.
I’m an entrepreneur at heart and love helping agency owners grow their agency.
About Me
Other than being an entrepreneur, I’m a husband, a dad x2, a traveler, an artist, and an explorer. I’ve visited 17 countries and 47 states (as of July 2025). I enjoy hiking and mountain biking in the summer and skiing in the winter. My favorite season is fall, and I don’t really like hot weather. I’m tattooed and can be a bit brash, but don’t let that fool you. I love people and connecting with great humans.
An ideal 1:1 coaching client of mine…
- Has an agency or is a solo consultant with at least $50,000 in annual revenue, with a desire to grow quickly;
- Is committed to growing their agency;
- Is working full-time on their business;
- Has some sales and marketing experience;
- Has some hiring experience (because you’ll need people to help you out);
- Is really good at what they do, and needs the business systems to help them grow;
- Has a strong work ethic and “can do” attitude;
- Is coachable and trusts my guidance;
- Wants to succeed.
If you’re not sure if you want to grow, then this isn’t for you. If you do want to grow, it’s for you.
1:1 coaching is not for…
- Solo consultants under $5k/mo (it’s too expensive)
- People not working on their agency every day (having a day job is fine, but you should want to go full-time on your agency eventually).
- People afraid of hard work.
How it works (how to get started)
If you’re interested in coaching and are a growth-minded agency owner, schedule a call with me here, send me a DM on Instagram, or contact me here and let’s see if we’re a fit.