Why I’m Not Building A Search Marketing Agency

Why I’m Not Building A Search Marketing Agency

Most of my friends are building their own search marketing agencies these days, and they’re succeeding beyond their wildest expectations. Many of them have 5-15 employees, are doing seven figures a year in revenue, and are doing fantastic work for their clients. I often get the question (I was asked it twice just this past […]

My Entrepreneurial Journey = PermissionLess Podcast

My Entrepreneurial Journey = PermissionLess Podcast

I love storytelling and helping other entrepreneurs build their own lives. But at the same time, I’m also laser-focused on building my own businesses and learning as many new things as I can. Just this month, I’ve learned a ton more about AdWords (and still quite the newbie) and Facebook advertising. I’ve also jumped into doing some Local SEO with a family member to bring them more business.

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Why Doesn’t ESPN Own 538.com?

Why Doesn’t ESPN Own 538.com?

I’m (unfortunately) pretty outspoken about politics this year, as any of my friends on Facebook will tell you and most of my Twitter followers know. I’ve avoided writing about politics here so far. And I’ll continue that with the brief mention that you should have a plan for voting tomorrow. With that out of the […]

Why I Don’t Buy or Resell Marketing Leads

Why I Don’t Buy or Resell Marketing Leads

I’m building a company called Credo. Credo is, essentially, a subscription lead generation platform for marketing agencies. Companies, primarily SMBs, that need digital marketing can come to Credo and choose from the available agencies and consultants, contacting them about their services. About three times I week, I receive an email like this: The leads industry […]

Solving Enterprise SEO Duplicate Content Issues

Solving Enterprise SEO Duplicate Content Issues

I don’t do much solo consulting these days, but when I do it is almost completely with digital marketplaces (if you want to chat with me about your marketplace, you can do it here). These sites always struggle with mass duplicate content issues, which is likely why you are here today.

A marketplace (like my own B2B marketplace Credo) seeks to balance both the supply and demand sides so that a) sellers can make a profit from their involvement and b) buyers have enough variety/choice to have a great experience on the site or service.

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Dollar Shave Club and Content Marketing

Dollar Shave Club and Content Marketing

Dollar Shave Club, the disruptive direct-to-consumer shaving blades and products company, just sold to Unilever for 1 billion dollars cash. One billion dollars for a four year old company that sells razors! I am a happy Dollar Shave Club user myself. I was previously a Gillette Mach 3 user but was tired of the exorbitant […]

Finance Night

Finance Night

When I wrote my story of getting laid off and why I’m an entrepreneur now, I mentioned something in the section about figuring out your financial runway. What I mentioned there was Finance Night, which is something my wife and I do monthly. It’s been surprising to me how many people liked this idea. I‘ve […]

My Biggest Professional Mistakes

My Biggest Professional Mistakes

Recently I saw Jason Lemkin tweet his answer to “What Has Been Your Biggest Career Mistake?“, and it got me thinking about my own. I’m not quite a decade into my own professional experience, but after seven jobs and numerous positions, promotions, and a layoff I’ve made my share of mistakes. And what’s more fun […]

Why I Turn Down Fulltime Jobs

Why I Turn Down Fulltime Jobs

9 months ago, I became a fulltime entrepreneur. Except for that summer where I worked for 6 weeks as a freelance interior and exterior painter (my father told me I should always have a skill like that, so I got one and it supported me through college) and those two weeks back in 2013, I’ve […]

How To Get Rid Of Your Account Managers

How To Get Rid Of Your Account Managers

Every week I produce a private video for all of the Credo Pros. They’re always on topics around managing clients, organizing an agency, or sales. Basically, I want to help Credo’s pros sell more business regardless of where they get it from, organize their agency for maximum efficiency and client results, and retain their clients for as long as possible.

I’m offering three videos to you for free to see if you think they will help you grow your business. Sign up here – https://www.getcredo.com/apply/

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