Quit Making Emotional Decisions About Business Growth

Quit Making Emotional Decisions About Business Growth

Let’s Talk About Making Marketing Investments

I’m frustrated.

Why?

Because I’ve been building a business in the marketing consulting industry for the last 18 months and I think that most businesses think about growth and investing in growth in completely the wrong way. And that is hurting these businesses.

This post is primarily addressed to marketing agencies and consultants. I’ve worked with over 100 in the last 18 months and helped many get new clients and make more money for their agencies or individual consultancy.

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Company Growth and Profit Lessons for Startups

Company Growth and Profit Lessons for Startups

I’ve recently been doing a lot of reading, thinking, and having discussions with smart entrepreneurs about how companies grow and what it takes to build a successful company. As I’ve built Credo from nothing in October 2015 to approximately $350k ARR as I write this (numbers here) and growing, I’ve been through many levels of my own psychology and the psychology of others as I’ve fought to make this thing a reality and now to keep growing it.

Some posts have really caught my eye over the last number of months.

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How To Get Consulting Clients

How To Get Consulting Clients

This post was originally meant to go directly on the Entrepreneur subreddit because it is a question I get asked over there all the time, but I figured it should probably live here in perpetuity. ¯\_(ツ)_/¯

Hi everyone.

Long time lurker, semi-often commenter, first time posting a fresh thread here (as far as I can remember).

Whenever I comment on a post and mention that I’m a marketer and have consulting clients, I *always* get asked “how did you get/do you get clients?” I see this here, on /r/financialindependence, on forums, and different sites. It’s always the same question.

My tips are:

  • Teach everything you know via blog posts, videos, etc
  • Connect with industry friends and build a network
  • Try sites like GetCredo.com
  • Niche yourself down to get hyper-focused clients
  • Hustle to sign your first ones, then use them to get bigger clients

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The Week in Links – January 1-7 2017

The Week in Links – January 1-7 2017

Wow, January. It’s the start of a fresh year and we’re coming off the high of holidays, family, and hopefully a restful time before diving into the new year. My wife and I just moved into our new house in Denver, and I was greeted by a leaking roof on Sunday exactly a week after […]

Thinking Through Entrepreneur Growth

Thinking Through Entrepreneur Growth

So I’ve been thinking recently about what it means to grow up as an entrepreneur and a professional. Last week, I published what snorkeling in Costa Rica taught me about productivity. I’m 32 years old now and have been out of university for almost 10 years. During that time I’ve worked seven different jobs, including […]

My 2016 Year in Review

My 2016 Year in Review

Last year I wrote a recap of my 2015, looking at both the wins and challenges throughout the year. From depression to a job change to a few off-the-grid vacations to being laid off and starting my own company and being more-than-able to pay my part of our bills in San Francisco, 2015 was a […]

What Snorkeling in Costa Rica Taught Me About Productivity

What Snorkeling in Costa Rica Taught Me About Productivity

I am currently in Costa Rica with my family for the holidays. Every day my wife and I (and sometimes a family member) do something active – stand up paddle boarding, surfing, hiking to a waterfall. It was a very active yet very relaxing vacation.

One day this trip taught me more than the others, though. That was yesterday – the day we went snorkeling.

As I floated in the Pacific, looking downwards to coral reefs to watch fish (parrot fish! clown fish! small yellow fish!) I felt myself drifting. I was headed in a general direction of “with the group” and “away from the rocks” and “toward the fish”, but I was still drifting, with only a life preserver tied around my wrist in case I wanted or needed it.

As I floated, I found myself wanting to go in a specific direction and to a specific place to see a specific fish. But when I started to swim, I felt myself staying in place because the tide decided it was going out right then. As hard as I kicked (with fins) and swam with my arms, I simply didn’t make progress.
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Why I Built DidTheHolocaustHappen.co

Why I Built DidTheHolocaustHappen.co

I’m a believer in taking action. Too many people stand around and complain and point fingers. If we all did more and talked less, I think the world would be a better place. Recently, both Google and Facebook have come under fire for fake news – Facebook for spreading it and Google for ranking it. […]

The Week in Links – December 4-11

The Week in Links – December 4-11

Happy two weeks before Christmas! Q4 is always a busy time for marketers, but hopefully you’re finding some downtime to hang out with your family, remember that life is pretty darn good, and do some good reading! I read this Jim Rohn quote recently that resonated: “Poor people have big TV’s. Rich people have big […]

Why Marketplaces Should Create Content for PR Purposes

Why Marketplaces Should Create Content for PR Purposes

My business specialty is marketplaces. I’ve worked with close to a dozen marketplaces over the last few years, including founding my own and building and running marketing/growth teams for two. The others I have worked with specifically on acquiring more customers on the demand (buying) side through SEO, content marketing, and outreach. One of my […]

How To Grow Your Business

How To Grow Your Business

Are you an entrepreneur looking to grow your business fast? Or maybe you are a Director/VP of Marketing and struggling to get to that next level of growth, as you’ve reached a current plateau (that we all hit, by the way). I contributed to a roundup post on E-Myth blog all about this: My tip? […]