Today I launched HireGun to the world via Medium and Product Hunt. It has been quite the road to get to this point, most of which I wrote about over on Medium, so I recommend you go there to read the full story. I’m excited to have it out to the world. I am excited […]
In early 2012, I was tired. I had been pushing 80+ hour weeks at work for a while. I found myself unable to be civil to clients or my coworkers. My boss at the time asked me “John, do you need a vacation?”
I did. I took 5 days (a “long weekend”) and went to Colorado with one of my good buddies to go to MountainFilm in Telluride. For those five days, I removed my email clients, Twitter, and Facebook from my phone. Instead, I watched interesting movies about outdoors issues I care about, met some intriguing people, drank awesome beer at the Telluride brewery, and spent time in the mountains hiking and rock climbing. Read more about Why I Unplug On Vacation Every Year …
The other day I saw Rand Fishkin’s tweet linking to this article that shows that, as Rand says, “evergreen content that ranks beats everything else:”. I am, of course, inclined to agree and because I can’t keep my mouth shut on topics like this I tweeted this: @randfish HotPads got Lifehacker coverage in 2011 that […]
I’ve worked with a lot of companies helping out with marketing and growth over the last years. I’ve seen some do it very well. I’ve seen others fail to resource it and therefore they’ve failed to execute.
Here is what executives can do to empower growth teams to do just that – grow the company. Read more about What I Would Tell All Executives About Growth …
Recently Paul Graham, a VC and entrepreneur whom I very much respect, wrote a post called Change Your Name in which he argued that a startup should seriously think about changing their name if they are not able to get the “.com” TLD for their brand name. Graham also stated some statistics that are meant to make us think that his position is mostly irrefutable. He said:
100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only 66% of companies in the current batch have the .com of their name. Which suggests there are lessons ahead for most of the rest, one way or another.
I’d argue that having the .com domain is not the most important thing (and I don’t think that’s what Graham was saying). What’s more important, in my opinion, is consistency. In fact, I’d even argue that not having the .com is missing the forest for the trees. Let’s dig in. Read more about Does A Startup Really Need The .Com Of Their Brand Name? …
I recently read this post entitled The Curse of the Full Stack Marketer. I tweeted a few brief thoughts (a brief rant really) around this post, but now I think it needs a longer treatment. I also realize that there have been a few posts written as follow-ons but I’ve purposefully not read them so as to make this my own thoughts.
I think that there are a few elements at play that make this an interesting and tough topic (especially as someone who feels the tension very personally). Those include:
- The rockstar problem
- The meritocracy problem
- The individual vs manager dilemma
- The small vs big company challenges and differences
Let’s unpack each.
Read more about The Full Stack Marketer’s Valley Of Sorrow …
I don’t often write about technical SEO issues anymore on this site, but I have over time often come across questions about when it is best to use a 301 vs a 302 vs a canonical tag on duplicate content. I thought I’d take the opportunity to talk about each in depth with the pros and cons of each, as well as a few examples of when to use them. Read more about When Do I Use a Canonical Vs a 301 Redirect Vs a 302 Redirect? …
I’ve often been asked about guest posting for SEO purposes. I always said that it was less than ideal, but when at an agency I couldn’t really say that it shouldn’t be done.
After being in-house for a year and a half now, I’m putting my stake in the ground.
I do not think that enterprises should be guest posting for SEO purposes.
Before we get going, allow me to draw a distinction between “amplification”, which is spreading the word about content you’ve produced or something you’ve launched, sometimes via guest contribution, and “guest posting ” as most SEO’s think of it, where you write content specifically for a site for the purposes of a link that hopefully will pass some link equity.
Here is why I think “guest posting for SEO” for enterprises is a waste of time and better-used resources. Read more about Why Enterprises Should Not Guest Post for SEO …
I am a voracious reader, which is hilarious because when I was younger and bored, my mom would say “Read a book!” to which I always lamented “But reading is boring.” How we change.
May was no exception to me reading a lot, and actually I read a lot more in May than I have most other months recently. Part of that was due to a cross-country trip in which I had a lot of plane time to read, but I also think that May was an exceptionally good month for good writing.
Here are the articles and books I read in May that I found really impactful. Read more about What I Read This Month – May 2015 …
Have you ever managed anyone? Then you could probably write this post too. Have you ever been managed by someone? Then you could write this post as well.
I’ve managed people in a few different companies and roles now. Like any position, management is learned skills that you have to both figure out and be trained on. Unfortunately, making mistakes in management skills directly affects people as opposed to simply business metrics.
Here are some management mistakes I’ve made and am seeking to learn from. Read more about Manager Mistakes …