Congratulations! You’ve been putting in work and figuring out how to get people coming to you looking for your services, as opposed to hitting the streets and knocking on doors to get clients (many have started here to be sure, and kudos to you if you put in the work to do it. Most won’t.). […]
Let’s Talk About Making Marketing Investments
Because I’ve been building a business in the marketing consulting industry for the last 18 months and I think that most businesses think about growth and investing in growth in completely the wrong way. And that is hurting these businesses.
This post is primarily addressed to marketing agencies and consultants. I’ve worked with over 100 in the last 18 months and helped many get new clients and make more money for their agencies or individual consultancy.
I’ve recently been doing a lot of reading, thinking, and having discussions with smart entrepreneurs about how companies grow and what it takes to build a successful company. As I’ve built Credo from nothing in October 2015 to approximately $350k ARR as I write this (numbers here) and growing, I’ve been through many levels of my own psychology and the psychology of others as I’ve fought to make this thing a reality and now to keep growing it.
Some posts have really caught my eye over the last number of months.
This post was originally meant to go directly on the Entrepreneur subreddit because it is a question I get asked over there all the time, but I figured it should probably live here in perpetuity. ¯\_(ツ)_/¯
Long time lurker, semi-often commenter, first time posting a fresh thread here (as far as I can remember).
Whenever I comment on a post and mention that I’m a marketer and have consulting clients, I *always* get asked “how did you get/do you get clients?” I see this here, on /r/financialindependence, on forums, and different sites. It’s always the same question.
My tips are:
- Teach everything you know via blog posts, videos, etc
- Connect with industry friends and build a network
- Try sites like GetCredo.com
- Niche yourself down to get hyper-focused clients
- Hustle to sign your first ones, then use them to get bigger clients
Like many who enjoy overseas travel (and I’ve done my fair share while still having almost all of Asia, all of Africa, and all of South America still to see), I get excited for a new trip. I remember the days of first going to stay at L’Abri Fellowship in Switzerland. This was 2006, so […]
Wow, January. It’s the start of a fresh year and we’re coming off the high of holidays, family, and hopefully a restful time before diving into the new year. My wife and I just moved into our new house in Denver, and I was greeted by a leaking roof on Sunday exactly a week after […]
Why is Facebook still winning after all these years and able to overcome things like fake news debacles, while Twitter seemingly can’t seem to catch a break? I’m a digital marketer by trade (though more an entrepreneur than anything else these days) and always keep myself as up-to-date as possible with what it going on […]
So I’ve been thinking recently about what it means to grow up as an entrepreneur and a professional. Last week, I published what snorkeling in Costa Rica taught me about productivity. I’m 32 years old now and have been out of university for almost 10 years. During that time I’ve worked seven different jobs, including […]
Last year I wrote a recap of my 2015, looking at both the wins and challenges throughout the year. From depression to a job change to a few off-the-grid vacations to being laid off and starting my own company and being more-than-able to pay my part of our bills in San Francisco, 2015 was a […]
I am currently in Costa Rica with my family for the holidays. Every day my wife and I (and sometimes a family member) do something active – stand up paddle boarding, surfing, hiking to a waterfall. It was a very active yet very relaxing vacation.
One day this trip taught me more than the others, though. That was yesterday – the day we went snorkeling.
As I floated in the Pacific, looking downwards to coral reefs to watch fish (parrot fish! clown fish! small yellow fish!) I felt myself drifting. I was headed in a general direction of “with the group” and “away from the rocks” and “toward the fish”, but I was still drifting, with only a life preserver tied around my wrist in case I wanted or needed it.
As I floated, I found myself wanting to go in a specific direction and to a specific place to see a specific fish. But when I started to swim, I felt myself staying in place because the tide decided it was going out right then. As hard as I kicked (with fins) and swam with my arms, I simply didn’t make progress.
Read more about What Snorkeling in Costa Rica Taught Me About Productivity …
I’m a believer in taking action. Too many people stand around and complain and point fingers. If we all did more and talked less, I think the world would be a better place. Recently, both Google and Facebook have come under fire for fake news – Facebook for spreading it and Google for ranking it. […]
Happy two weeks before Christmas! Q4 is always a busy time for marketers, but hopefully you’re finding some downtime to hang out with your family, remember that life is pretty darn good, and do some good reading! I read this Jim Rohn quote recently that resonated: “Poor people have big TV’s. Rich people have big […]
Happy three weeks before Christmas! If you are anything like me, you should probably start your Christmas shopping 🙂 I’ve been traveling a ton recently and so came across a lot of great articles and even wrote and published a few of my own. So here are the best from this past week! Creating Marketplace […]
My business specialty is marketplaces. I’ve worked with close to a dozen marketplaces over the last few years, including founding my own and building and running marketing/growth teams for two. The others I have worked with specifically on acquiring more customers on the demand (buying) side through SEO, content marketing, and outreach. One of my […]
Are you an entrepreneur looking to grow your business fast? Or maybe you are a Director/VP of Marketing and struggling to get to that next level of growth, as you’ve reached a current plateau (that we all hit, by the way). I contributed to a roundup post on E-Myth blog all about this: My tip? […]