1:1 Coaching 3 spots available this month — let’s talk about your agency. Schedule an Intro Call →
Agency Advisory

You’ve built a $1M+ agency. Now let’s build it to sell.

Agency Advisory is deep, hands-on advisory work for agency owners doing $1M+ who want to scale their business and position it for a life-changing exit in the next 1–3 years. I get into your margins, your team structure, your systems, and your valuation drivers — and we build the kind of business that commands a premium when you’re ready to sell.

For: Agency owners at $1M+/year ready to build toward an exit
Format: 1:1 advisory calls + async access
Capacity: Limited — see availability below

Book an Intro Call

I keep my roster small on purpose. Grab a time on my calendar and let's talk through where your agency is and where you want it to go.

Book an Intro Call →

30 minutes · No pitch · I'll tell you if it's not a fit

Current Availability 3 of 14 spots open

Spots fill as clients sign on.

Who This Is For

You’ve built something real. Now build it to last — and to sell.

Agency Advisory is for owners who are past the scramble and thinking clearly about what comes next. You’re doing $1M+ and you want to scale the right way, so that when you’re ready to sell in the next 1–3 years, you have something worth buying.

The Exit-Focused Agency Owner

$1M+/year — and building toward a premium exit.

$1M+/year ($83k+/month)

You have real revenue and a team, but the business still depends on you too much. Margins could be higher. Systems are patchwork. You’re thinking about what an exit could look like and wondering what you need to fix before a buyer would pay a premium. That’s exactly what we work on.

  • Reducing owner-dependency so the business has value without you in every room
  • Optimizing margins and operations for maximum EBITDA and valuation multiple
  • Installing systems and documentation that a buyer’s due diligence team can walk through
  • Building a leadership team that makes the business acquirable — not just profitable
  • Getting a clear roadmap from where you are today to a sellable, premium-priced exit
What's Included

Everything you need to build toward a premium exit

No courses. No group calls. Just senior-level advisory work, 1:1, built entirely around your business and your timeline.

Regular 1:1 coaching calls

Consistent, focused calls where we dig into your business together. We start with a 12-week intensive to build momentum fast, then find the rhythm that works best for you.

Async access between calls

You have direct access to me between sessions. When a pricing question, client issue, or hiring decision comes up mid-week, you don't have to wait. Send a message and I'll get back to you.

$20,000+ in frameworks and templates

Pricing calculators, proposal templates, SOW frameworks, hiring guides, sales scripts, and operational playbooks. All battle-tested from my own agencies and my clients'.

Real accountability

Not in a "did you do your homework" way. In a "you told me you were going to raise your prices three weeks ago and you still haven't, so let's talk about why" way. I keep you honest.

I feel much more focused on what I need to do. Ideas had been bouncing around in my head, but I hadn't brought them out. Some of the clarity you've given me... it's been really helpful.
Coaching client, a few weeks into our engagement
How It Works

Simple process, real results

1

Book an Intro Call

Grab a time on my calendar. We'll talk for 30 minutes about your business, where you are, and where you want to go. No pitch — I only take on clients I know I can help.

2

Kickoff

We start with a deep dive into your numbers, operations, and goals. By the end of week one, you'll have clarity on what to fix first and why.

3

Build

Week by week, we work through pricing, sales, positioning, operations, and hiring. I give you the frameworks. You do the work. We measure the results together.

What We Work On

The levers that move valuation — and get deals done

Every engagement is different, but these are the areas that determine what your agency is worth and whether a buyer will pay a premium for it.

Valuation & EBITDA

Understand what your agency is actually worth today and what changes move the multiple in your favor.

Owner dependency

Get yourself out of the critical path. Buyers discount heavily for agencies that can’t run without the founder.

Margins & profitability

Clean up your financials, cut what doesn’t serve you, and maximize the EBITDA number that drives your multiple.

Systems & documentation

Install the processes and playbooks that survive due diligence and make a buyer confident in what they’re acquiring.

Leadership team

Identify, develop, or hire the leaders who make the business acquirable — and give a buyer confidence in day-one continuity.

Client concentration & revenue quality

Diversify the client base, lock in contracts, and build the recurring revenue profile that buyers pay the highest multiples for.

Client Results

Real numbers from real agency owners

$600k → $4M

Over 2 years after restructuring sales and positioning.

Jake
$1M → $5M

Revenue growth through better pricing and systems.

Brandon
$7k → $18k/mo

In 5 months. Fewer clients, 3x profit.

K & A
$10k → $26k/mo

Revenue growth in just 5 months.

Kevin
$6.6k → $14k/mo

In just six weeks.

Jim
$2.5M → $8M

Three partners who scaled together over two years.

Partnership
Is This Right For You?

Be honest with yourself

This is for you if…

  • You’re running a marketing agency doing $1M+ per year ($83k+/month)
  • You want to scale the business and position it for a premium exit in the next 1–3 years
  • You know the business is too dependent on you and you want to fix that
  • You’re thinking seriously about what an exit looks like and want someone who’s actually done it
  • You’re coachable, decisive, and ready to do the work

This is not for you if…

  • You’re under $1M/year — Agency Breakthrough is the better fit
  • You haven’t decided yet whether you want to sell
  • You want someone to run the business for you
  • You’re looking for a course or a playbook, not a hands-on advisor
Let's Work Together

How working with me works

I work with a small number of agency owners at a time. If you’re at $1M+ and thinking seriously about an exit, book a call and let’s talk.

John Doherty

What you get

  • 1:1 coaching calls
  • 12-week intensive kickoff to build momentum fast
  • Direct async access to me between sessions
  • $20,000+ in frameworks, templates, and playbooks
  • Real accountability and outside perspective
Book an Intro Call

I only take a handful of clients at a time. Availability varies. Book a call and I'll let you know if there's a fit.