1:1 Coaching 3 spots available this month — let’s talk about your agency. Schedule an Intro Call →
Agency Advisory

You’ve built a real agency. Now let’s get the profit back.

Agency Advisory is deep, hands-on advisory work for agency owners doing $20k+/month who want to get profit back into the business so they can invest in growth. I get into your pricing, your margins, your team structure, and your systems — and we build an agency that funds its own growth, and that you could sell for a premium someday if you want to.

For: Agency owners at $20k+/month who want more profit to reinvest in growth
Format: 1:1 advisory calls + async access
Capacity: Limited — see availability below

Book an Intro Call

I keep my roster small on purpose. Grab a time on my calendar and let's talk through where your agency is and where you want it to go.

Book an Intro Call →

30 minutes · No pitch · I'll tell you if it's not a fit

Current Availability 3 of 13 spots open

Spots fill as clients sign on.

Who This Is For

You’ve built something real. Now make it pay you.

Agency Advisory is for owners who are past the scramble and thinking clearly about what comes next. You’re doing $20k+ a month, but more revenue hasn’t meant more profit — and without profit, there’s nothing left to invest in the next stage of growth.

The Established Agency Owner

Real revenue — and ready for the profit to match.

$20k+/month

You have real revenue and a team, but margins are thin, delivery eats your time, and the business still depends on you too much. There’s never enough cash left over to hire ahead, invest in marketing, or take a real swing at growth. That’s exactly what we work on.

  • Finding and fixing the profit leaks in your pricing, scope, and delivery
  • Building healthy margins so you have cash to reinvest in growth
  • Reducing owner-dependency so the business runs without you in every room
  • Building a leadership team that lets you grow without adding to your own plate
  • Creating a business worth more — so you have options if you ever want to sell
What's Included

Everything you need to build a more profitable agency

No courses. No group calls. Just senior-level advisory work, 1:1, built entirely around your business and your timeline.

Regular 1:1 coaching calls

Consistent, focused calls where we dig into your business together. We find the rhythm that works best for you and your business.

Async access between calls

You have direct access to me between sessions. When a pricing question, client issue, or hiring decision comes up mid-week, you don't have to wait. Send a message and I'll get back to you.

$20,000+ in frameworks and templates

Pricing calculators, proposal templates, SOW frameworks, hiring guides, sales scripts, and operational playbooks. All battle-tested from my own agencies and my clients'.

Real accountability

Not in a "did you do your homework" way. In a "you told me you were going to raise your prices three weeks ago and you still haven't, so let's talk about why" way. I keep you honest.

“
I feel much more focused on what I need to do. Ideas had been bouncing around in my head, but I hadn't brought them out. Some of the clarity you've given me... it's been really helpful.
Coaching client, a few weeks into our engagement
How It Works

Simple process, real results

1

Book an Intro Call

Grab a time on my calendar. We'll talk for 30 minutes about your business, where you are, and where you want to go. No pitch — I only take on clients I know I can help.

2

Kickoff

We start with a deep dive into your numbers, operations, and goals. By the end of week one, you'll have clarity on what to fix first and why.

3

Build

Week by week, we work through pricing, sales, positioning, operations, and hiring. I give you the frameworks. You do the work. We measure the results together.

What We Work On

The levers that grow profit — and the value of your agency

Every engagement is different, but these are the areas that decide how much profit your agency keeps — and what it’s worth if you ever sell.

Valuation & EBITDA

Understand what your agency is actually worth today and what changes move the multiple in your favor.

Owner dependency

Get yourself out of the critical path. Buyers discount heavily for agencies that can’t run without the founder.

Margins & profitability

Clean up your financials, cut what doesn’t serve you, and maximize the EBITDA number that drives your multiple.

Systems & documentation

Install the processes and playbooks that survive due diligence and make a buyer confident in what they’re acquiring.

Leadership team

Identify, develop, or hire the leaders who make the business acquirable — and give a buyer confidence in day-one continuity.

Client concentration & revenue quality

Diversify the client base, lock in contracts, and build the recurring revenue profile that buyers pay the highest multiples for.

Client Results

Real numbers from real agency owners

$250k

In hidden profit found in the business.

Wayne
$600k → $4M

Over 2 years after restructuring sales and positioning.

Jake
$1M → $5M

Revenue growth through better pricing and systems.

Brandon
2× revenue

Doubled revenue year over year.

K & A
$10k → $27k/mo

Revenue growth in 8 months.

Kevin
$8.6k → $22.4k/mo

In 5 months.

Jim
$2.5M → $8M

Three partners who scaled together over two years.

Partnership
Is This Right For You?

Be honest with yourself

This is for you if…

  • You’re running a marketing agency doing $20k+ per month
  • You want to get profit back into the business so you can invest in growth
  • You know the business is too dependent on you and you want to fix that
  • You want an advisor who’s actually built, scaled, and sold two agencies
  • You’re coachable, decisive, and ready to do the work

This is not for you if…

  • You’re under $20k/month and still proving you can close and keep clients
  • You’re not willing to change how you price, deliver, or staff the work
  • You want someone to run the business for you
  • You’re looking for a course or a playbook, not a hands-on advisor
Let's Work Together

How working with me works

I work with a small number of agency owners at a time. If you’re at $20k+ a month and ready for the profit to match the revenue, book a call and let’s talk.

John Doherty

What you get

  • 1:1 coaching calls
  • Direct async access to me between sessions
  • $20,000+ in frameworks, templates, and playbooks
  • Real accountability and outside perspective
Book an Intro Call

I only take a handful of clients at a time. Availability varies. Book a call and I'll let you know if there's a fit.