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Agency Breakthrough

Enrollment is closed — the current cohort is underway. The next one runs January – May 2027.

Your agency is already working. It’s time to make it work for you.

Agency Breakthrough is my private coaching program for marketing agency owners who are done being stuck — and ready to double their income in the next 4–6 months. Ten spots open in January. Get on the waitlist and you’ll hear about them before anyone else does.

Next cohort: January 2027
Runs through: May 2027
Format: 1:1 + Group
Spots: Limited to 10

Join the Waitlist

Enrollment is closed. Waitlist members hear about the January cohort first — and book calls before it opens up to anyone else.

  • Start dateJanuary 2027
  • End dateMay 2027
  • 1:1 calls2 per month
  • Group calls2 per month
  • Slack accessDaily
  • InvestmentFrom $10,000
Join the Waitlist →

No spam · One email when spots open · Leave any time

$60M+ Additional revenue generated
by agencies I’ve coached
4–6 mo Typical time for clients
to double their income
10 spots Opening next cohort
(January – May 2027)
Client Results

What agency owners are doing inside Agency Breakthrough

These are real results from real people. The FTC won’t let me promise the same — what I can tell you is exactly how they did it.

3.8× Monthly income growth in 5 months Jim

From 1 new client in 12 months to hitting his annual goal in 5

Jim had been stuck for over 18 months. In the year before we started working together, he signed exactly one new client. He was frustrated and couldn’t figure out what to fix.

Five months later, he’d generated $80,077 in revenue, made $28,081 in additional profit, and 3x’d the clients he signed in a full year — in less than half the time. He hit his 12-month revenue goal in 5 months.

What moved the needle: A Desirable Downsell to convert skeptical prospects, an offer funnel adjustment that 4x’d his call bookings, and a price raise technique that doubled his retainer size.

“What sets John apart is that he’s lived it — he built, ran, and sold his own agency. If you’re a service business owner who knows you’re capable of more, John will show you the path.”— Jim M.

Monthly revenue — $28k to $57k Kelly

From growing but straining to doubling — and aiming for $100k/month

Kelly wasn’t stuck — she was already growing. But she was starting to feel the strain that comes with scaling: pricing that felt like guesswork, no clear picture of her numbers, and the nagging fear that if she hired wrong she’d build herself a job instead of a business.

She doubled her monthly revenue from $28k to $57k. She has a team in place. We’re now working toward $100k/month by October.

What moved the needle: Clear pricing and packaging, a hiring framework she could trust, and a delivery structure that didn’t require her to be in the middle of everything.
−120 Hours per month — same revenue, better clients M.

Fewer clients, higher rates, and his life back — in 3 months

M. cut his working hours by 120 per month, dropped 40% of his clients, and made the same money at a much higher hourly rate. He solidified his lead flow with better-paying clients and, best of all, finally had time to take care of his health.

What moved the needle: Repositioning to attract higher-value clients, pricing that reflected his actual expertise, and the confidence to let go of clients that weren’t worth the time.
Monthly income — prices doubled A. & K.

3× revenue, 2× prices, consistent leads — and a baby on the way

A. & K. tripled their monthly income, doubled their prices, and built consistent lead flow from LLMs and SEO — as a paid ads agency. They’re preparing to welcome their first child without the agency falling apart around them.

What moved the needle: Offer positioning that commanded higher prices, a lead generation system that didn’t depend on manual outreach, and a business that could grow without them in every room.
5.6×

faster results in a group coaching program
than in 1:1 coaching alone

Why the Group Model Works

You learn faster when you’re not doing it alone

When you’re in a room with people who are a few steps ahead of you, you stop wondering if something is possible. You see it happening in real time. And when someone in the group is wrestling with a problem you solved last month, you realize how far you’ve come — and your answer helps them move faster than they would have on their own.

Everyone teaches. Everyone learns. The whole group moves faster because of it.

The group calls don’t replace the 1:1 time — they do something completely different. The group handles what’s universal. The 1:1 calls handle what’s uniquely yours: the specific numbers, the particular bottleneck, the decision only you can make. Together, they’re more powerful than either one alone.

My Story

I’ve built what you’re building. I’ve sold both of them.

I started as a web developer, then moved to Switzerland where I discovered marketing. I became an internationally-renowned SEO consultant, eventually working in-house at Zillow for two years before getting laid off.

That layoff became the best thing that ever happened to me. I built my SEO consultancy to $250k a year within three months. Then I built Credo, my first agency, to $48k/month and sold it to private equity. I built my second agency, EditorNinja, to that same level 3× faster and sold it to our biggest competitor.

I almost went bankrupt twice along the way. Pulled it out both times.

Now I do what I’m best at: helping agency owners scale past the plateau, install real systems, and build a business that’s profitable, sellable, and gives them their life back. I’ve made every mistake so you don’t have to.

Sold Credo to PE, 2022 Exited EditorNinja, 2025 $5M+ sold personally 60+ agency owners coached Zillow / Distilled alum
John Doherty and family in Chamonix
The Program

Here’s what we do together

January through May 2027. Capped at 10 people — not as a marketing tactic, because I actually need to show up for each of you.

1:1 Calls Per Month

Every other week, one hour, just us. We dig into your specific situation — your numbers, your offers, your bottlenecks. We use August, my proprietary agency operating system, so you always know exactly what to work on now and what’s coming next.

Group Calls Per Month

One learning call where I teach what the group is working through. One implementation call where we work live through what you’re building and make the adjustments needed. Solved 1:1, in front of the group — because your problem is almost certainly one someone else just worked through.

#

Private Slack Group

I’m in there daily. Not a content dump — an actual working community. Ask a question mid-week and get a real answer. Share a win and get real recognition from people who understand what it took.

Access to August

My proprietary platform built for agency owners. It keeps you clear on your numbers, your goals, and your next moves — so our calls are spent solving problems, not catching up on where you are.

“Most of my clients tell me the biggest thing wasn’t a specific tactic — it was having someone they trust in their corner who’s built this before.”
Is This Right For You?

Be honest with yourself

This is for you if…

  • You’re a marketing agency owner or expert solopreneur already delivering to clients
  • You’re doing roughly $20k–$120k/month (stage matters more than the number)
  • You have a proven model — you know who you serve and you’re doing the work
  • You’re at a ceiling and can’t figure out what’s blocking you
  • You’re ready to put in 2–3 hours a week and actually implement

This is not for you if…

  • You’re still figuring out your first client or niche
  • You want a course to watch when it’s convenient
  • You’re looking for someone to do the work for you
Bonuses

What you get on day one

As soon as you’re in, you get immediate access to these — before we even officially kick off.

01

Finding Your Ideal Client

So your marketing targets people who can actually pay and your outreach converts. The foundation everything else is built on.

02

The Desirable Downsell

A way to get paid by skeptical prospects before they’re ready for a retainer. Some clients use this to cover the full program investment before we’re into the core work.

03

3 Emails That Consistently Bring Me Clients

Not templates. Actual emails I use and send. You can adapt and deploy them immediately.

04

Bonus 1:1 Call in Month One

An extra session to dial in your offer and funnel together so you’re generating leads from day one — not week eight.

What Clients Say

From agency owners who’ve been where you are

More on the testimonials page if you want to keep reading.

There are moments when building a business that you need to be validated, challenged and have space to reflect. Working with John was so helpful — he got me out of my comfort zone, held me accountable, and gave me tactical ideas to reach my goal. We worked on my offer ladder, pricing, energy vs. revenue, and hiring. I had my best business month ever launching the things we built together.
Melissa Lohrer
Melissa Lohrer
Founder, Waverly Ave
John helped me go from doubting whether to continue to having total clarity. He pushed me to define exactly who I can serve with 95% confidence — and that one shift changed everything. Now I have my ICP, my pricing, my offer, and a real plan to scale.
Pavels Mordvicevs
Pavels Mordvicevs
Founder, Camel Digital
I came to John when I had agency challenges and needed strategic insight. With John’s background, I always know what he shares comes from real field experience. He also holds space for the personal parts of life that are always tied to business.
Bunty Somroy
Bunty Somroy
Marketing/AI Consultant & Entrepreneur
Investment

What it costs

Most clients make their first payment back in a single sale or price raise — as long as they do the work.

These were the current cohort’s terms. January 2027 pricing may change — waitlist members get the final numbers first.

Payment Plan

$11,500

$1,000 to lock in your spot, then 3 payments of $3,500 every 28 days starting the week the cohort kicks off.

  • 2 × 1:1 calls per month
  • 2 × group calls per month
  • Private Slack group (daily access)
  • August platform access
  • All four day-one bonuses
Join the Waitlist →

The Guarantee

I’ll work with you until you’ve made at least $20,000 in extra profit — no matter how long it takes — as long as you’re actively making offers to your market. You have to do the work. But if you show up, do the work, and don’t get there, I keep showing up with you until you do.

Questions

Things people ask before joining

What actually happens after I join the waitlist?
You’ll get a confirmation email from me. When I open the January 2027 cohort — usually about six weeks ahead — the waitlist hears first and books calls before it goes public. There are ten spots, and the list normally accounts for most of them. No pitching in between.
Do I need to be a great marketer to benefit from this?
No. Most agency owners aren’t — and that’s okay. The methods I use are deliberately simple so you can implement fast and see results quickly. I’ll give you the tools you need.
What do I need to bring?
A monetizable skill you’re already delivering. An open attitude to trust the process, implement, and share your wins with the group. And 2–3 hours a week to do the work.
Will this work in my niche?
Agency Breakthrough is specifically for marketing agency owners and expert solopreneurs. If your clients are businesses that need marketing help and you’re already delivering results for them, this works. That’s what I know — it’s who I work with.
How much time does this actually take?
Plan on 2–3 hours a week. The calls take a few hours a month. The rest is implementation — working on your business, not watching content. Think of it as roughly one focused day per month, spread across the weeks.
What if I’m not sure it’s a fit?
Get on the waitlist and we’ll book a call before January. If it’s not the right fit for where you are, I’ll tell you on the call — not after you’ve paid. There’s no pitch; it’s a real conversation about your business.
What does the guarantee actually mean in practice?
I’ll work with you until you’ve made at least $20,000 in additional profit, no matter how long it takes — as long as you’re actively making offers to your market. You can’t stop doing the work and expect the guarantee to hold. But if you show up and implement and don’t hit that number, I keep showing up with you.
Agency Breakthrough

10 agency owners. January 2027. Let’s build.

This cohort is closed. If you want one of the ten spots in January, get on the list — that’s where I start when it opens.

Join the Waitlist →

No spam · I’ll email you before it opens to anyone else