If you buy that Google is using social signals such as Twitter to calculate rankings (I do, and I wrote about it here on SEOmoz), then you probably also believe that Google takes the relevancy and activity of your followers into account when deciding if you are a reputable source of information for the content […]
Wednesday was the first day of Mozcon in Seattle, WA. I’ve been to a couple of SEO conferences, two Distilled conferences to be exact and I wrote recaps of London here and Boston here. Mozcon has continued to raise the bar for SEO conferences I think, and here are links to Storify renditions of the […]
Tony Wright has been around the SEO and startup world for quite some time. He was tasked with showing us how some sites have competed in spaces that are extremely competitive, and did so in a bootstrapper, scrappy way. This talk was inspiring, and actually gave me a huge linkbuilding idea for a client. That’s […]
Hannah Smith is an SEO Consultant in our UK branch. She has been at the company for a few years and has, as she said to me, “fallen into” international SEO. Hannah is a delight to be around, and that came through in her talk as she dropped some very technical and insightful knowledge on […]
Ian Lurie is an expert in the content marketing world, running his site Conversation Marketing. As a former content writer (and a writer here) I love reading his stuff. He is a phenomenal speaker, and puts quite a science between his work as well! I have never thought so hard about writing content, but Ian […]
SEOmoz’s own Jamie Stevens, the only MBA at SEOmoz apparently, put us to school about building a brand and maintaining it. I was personally surprised that Moz does not automate any of this, especially social mentions, but my main takeaway from Jamie’s talk with consistency, consistency, consistency. If you make changes slowly, and allow your […]
Bob Rains, a legend in the online marketing space, spoke on insanely creative ways that he has used to get big brands that he has worked with in front of large amounts of people. Using a lot of outside-the-box thinking (Bob hates talk about boxes, by the way), Bob has driven traffic to a lot […]
Brian Zmijewski was an unknown name to me before Mozcon 2011. When he took to the stage however, his content blew everyone away. Brian talked on many different examples that he has seen and experienced. What surprised me was at the end when he said that they do not do much A/B and/or multivariate testing. […]
David Mihm talked about Local SEO at Mozcon 2011. He has been in Local a long time and understands the ways that the engines work in order to help us rank organically in local listings. Follow @davidmihm Here is his Storify: View “David Mihm’s talk about Local SEO at Mozcon” on Storify
Joanna Lord is Moz’s paid marketing ninja. She’s responsible for us seeing Rand and Roger Mozbot all over the Internet for the past few months. Joanna is a delight to be around, but mostly I respect her because she’s really frickin smart and is very open to talking about her mistakes. She gave some great […]
I’ve only been in full-time SEO for about a year. This comes as a shock to a lot of people who read this blog, and I am always humbled when people are shocked by it. I have to be honest though, becoming an SEO, which was quite honestly a fortunate accident, has rocked my life. […]
Why do some SEOs spend so much time checking and worrying about global rankings? I read and hear constantly from different SEOs where their current pet terms are ranking, their badges of honor if you will. We go through insane efforts to depersonalize search results to check rankings and SERP displays. But why? Here’s […]
Google Website Optimizer is a fantastic tool. For those of you who are not familiar with GWO, it is a free tool provided by Google to use to test elements of your website in order to increase traffic and conversions, or even to A/B test completely different layouts. Many people say that A/B or multivariate […]
The good old title tag. The poor maligned title tag. The title tag has been taking a beating recently in the SEO world, and I feel bad for it. I want to further explain the little-loved lines of text that receive so much hate, yet have such a large effect on your rankings AND click […]
The Internet is a dodgy place. There is a lot of bad information and people get things wrong. Also, there are a lot of bad people on the Internet who want to profit from your hard work. I’m talking about scraper sites. A lot of top sites and blogs get scraped and copied every […]