John Doherty

*Note from John – This is a guest post by Matt Gratt, who recently struck out on his own to follow his dream of being an entrepreneur. Matt is someone I’ve respected for a while, so it’s a pleasure to have him guest post here! You can find him on his blog, Twitter, or Google+.

This was an eventful couple of months in SEO – BuildMyRank and other blog networks were de-indexed and shut down. Google began sending webmasters warnings of negative links. And expert SEOs have reported that major aspects of anchor text weight have changed.

So what does all of this mean? And more importantly, how can SEOs continue to deliver the traffic, sales, and ROI that clients expect and businesses need in this time of unprecedented change?

We need a sustainable strategy – not a series of escalating tactics. And the  sustainable strategy is very simple…

Make Google look smart.

Make Bing look smart.

Make whatever panopticon of vertical search engines, semantic text crawlers, Siri-like smart agents, and social decision engines the future brings look smart. Read more about Making Google Look Smart – The Sustainable SEO Strategy …

You know what’s better than ranking for your head terms? Ranking for your head terms plus the longtail variations of those terms that can also drive great traffic. Once you get outside of the head term fixation, you realize that incredible value exists in the longtail of keywords. In fact, over 80% of queries are considered “longtail”, according to this graph:

What I am going to do today is show you how to blow out your keyword list using tools like UberSuggest and Soovle so that you can identify the terms around your head terms so that you can create content and build links to your site using all of the related terms, still rank for your head terms, AND capture the longtail traffic!

Read more about Explode your Keyword List for Linkbuilding Magic …