On Monday, February 13th, I presented at a meetup called NYC Faith+Tech, which was founded by my friends from Faithstreet. They asked me to present on SEO 101, to help people know what SEO is and what they can do on their site to make it friendly to search engines. I took at 10,000 foot […]
On simple blogs or websites, navigation is usually quite straight-forward. You organize your site into categories, or funnels, of information or articles. You link to your most important pages and try to minimize duplicate content.
When you have a large ecommerce, travel, or other large site, however, sometimes this is not enough. If you have millions of pages, and want as many as possible to be indexed and ranking well, you simply cannot, nor would you want to, link to every page. Imagine this scenario where the only difference is color –
Let’s be honest. It’s going to be impossible to make all of these pages unique and ranking-worthy.
Or to use a skiing example, where the only difference is length – Read more about Considerations for Facets and Filters in eCommerce …
This morning I was doing some searches for a client using some common websites and I saw this when searching for “Facebook Login”:
When you click this, IT TAKES YOU DIRECTLY TO FACEBOOK!
In November I went to a meetup that was put together by a couple of friends of mine who are doing a startup that I think has some real potential. The title of the meetup was “Establishing Your Online Presence”. What struck me, though, was that not many people understand how to launch their online presence. The two people who spoke, who are both wonderful people who are doing cool things with technology, were both struggling to figure out how to get people to use their (I think) extremely helpful offerings.
If you are in the same boat, allow me offer you some things to think about that might benefit you.
Dear John circa 2009 – This is John from September 2011 writing to you. It’s been an interesting past couple of years to be sure, but you’ve come a long ways and learned a whole lot. Two years ago you were a bit lost in your direction in life, having just left a good paying […]
Kristy Bolsinger is a Social Business Consultant with Ant’s Eye View in Seattle. A well known and loved face on the conference circuit, Kristy gave an inspired talk about engaging with, measuring, and leveraging your community for both a social boost and SEO productivity. She focused on everything from tools to monitor your community, ways […]
Wil Reynolds from SEER Interactive loves linkbuilding. He loves to talk about linkbuilding. He loves to beat the bad guys by outworking them and being smarter. And he is a really smart guy who has built an incredible team at SEER in Philadelphia. Wil unveiled a phenomenal tool to use to find link prospects using […]
Wednesday was the first day of Mozcon in Seattle, WA. I’ve been to a couple of SEO conferences, two Distilled conferences to be exact and I wrote recaps of London here and Boston here. Mozcon has continued to raise the bar for SEO conferences I think, and here are links to Storify renditions of the […]
I’ve only been in full-time SEO for about a year. This comes as a shock to a lot of people who read this blog, and I am always humbled when people are shocked by it. I have to be honest though, becoming an SEO, which was quite honestly a fortunate accident, has rocked my life. […]
Once upon a time, in a land far far away…
This is the way fairytales or deep epic stories begin usually, right? Well this is neither. The far, far away bit is true, though.
I’m talking about the Distilled Linkbuilding Conference that is being held in London, England on March 18th.