I love new businesses. I love technology that connects the world. I also hate seeing companies who change the world languish and not reach their full potential. FourSquare is one of those businesses for me. I’ve thought for a while now about what I would do if I was Head of Online Marketing for Foursquare. […]
Hi my name is John and I write on Medium, and I like it. Before I start this post I feel the need to make that confession. Medium, if you don’t know, is the current darling of writing online. It’s the brain child of Evan Williams, the man behind Blogger and Twitter. Medium is currently […]
Many of you don’t know this, but I’ve burnt myself out a few times. I hustle really hard for a long amount of time, then I hit a point where I cannot go any further. I’ve recently come across some awesome quotes that I want to share to encourage you to take time and space as you need it, and your work will be better for it. Personally, I plan to do this more in San Francisco by riding my bike, going skiing in Tahoe and climbing in Yosemite, and being outside as much as possible and off the Internet on weekends. Read more about On Deep Work and Space to Breathe …
A month and a half ago I took a new job as the Online Marketing Manager for Hotpads.com, the nationwide apartment and condo rentals subsidiary website of leading real estate website Zillow. I gave my notice at Distilled and finished out three and a half weeks there. I start my new job Monday. In between […]
The past week in search marketing has given everyone a lot to talk about. 100% (not provided) for keywords. Hummingbird, the rewrite of the algorithm. It seems like it’s cool to talk about Hummingbird, Google’s latest name for their algorithm. Here’s the unfortunate truth about Hummingbird and (not provided): none of us really know what […]
During the fall of 2011 and the first half of 2012, I did a lot of freelance consulting. I did it because I was saving for trips abroad and knew that by doing consulting on the side of my day job at Distilled NYC I could save for it faster. So I took on some […]
Newsflash: a blog is not a content strategy. Brands in 2013 and beyond are increasingly moving away from blogs to content on other parts of their website that will better drive conversions and traffic. In a phenomenal read over on Hubspot, the author talks about how marketers these days are increasingly buying into the age […]
I’ve been in search for a few years now. I just realized recently that I graduated high school and started university a decade ago. While this seems like forever in some ways, in the perspective of life it’s not. After all, I don’t think people really figure out who they are and what they want […]
In 2011, I created a playlist called “Brooklyn” in Spotify. This was because I had just moved to Brooklyn to join Distilled and songs like “No Sleep Till Brooklyn”, “Brooklyn Bound” by The Black Keys, and “Brooklyn Go Hard” by Jay Z felt like they defined my life. On my first day of work at Distilled, I listened to “Empire State of Mind” as I walked into the building. And yesterday, September 3rd, I created a playlist called “SF”.
You see, I didn’t think I’d be writing this post for quite a while. Since I moved to New York two years ago and joined Distilled, I’ve been very vocal about my love for Distilled, for New York, and for the life that I’ve been able to have here. It’s been an amazing adventure, but at some point all great things come to an end and we realize that it’s time to let some things go in order to embrace the future. Therefore, I have to announce that:
I’m leaving Distilled in New York City at the end of September and have accepted the position of Online Marketing Manager for HotPads, the fully owned rentals subsidiary of Zillow based in San Francisco, California.
This is a big announcement, and let me tell you that no one is more surprised than myself. Let me explain why I’ve made this decision. Read more about Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco …
Marketers produce content. We produce a metric ton of content every day, actually. We’re told to create great content and to keep producing great content.
*cue the parody “Great content is killing me”*
Not only do we produce content on our own sites, we also produce content and put it on other sites (which some deem pretty insane). Let me get this straight – We’re creating high-quality content, that takes up our own creative energy and time, so that someone else can put it on their site. And we’re doing it for a freaking link??
If you’re just doing content for the sake of a link, let me say that you’re doing it wrong. Yes, I’ve worked in SEO for a while now. Yes, I know the value of a link. Yes, I can put the monetary value on a link, and I have. Yes, I still think about links first when I scan a piece of content.
BUT. What if I told you that you can still get all of this and more? Read more about Leveraging Editorial, Self-Placed, and Owned Content for Marketing …