If I Did Marketing for Foursquare I Would…

If I Did Marketing for Foursquare I Would…

I love new businesses. I love technology that connects the world. I also hate seeing companies who change the world languish and not reach their full potential. FourSquare is one of those businesses for me. I’ve thought for a while now about what I would do if I was Head of Online Marketing for Foursquare. […]

Why I Write on Medium

Why I Write on Medium

Hi my name is John and I write on Medium, and I like it. Before I start this post I feel the need to make that confession. Medium, if you don’t know, is the current darling of writing online. It’s the brain child of Evan Williams, the man behind Blogger and Twitter. Medium is currently […]

On Deep Work and Space to Breathe

On Deep Work and Space to Breathe

Many of you don’t know this, but I’ve burnt myself out a few times. I hustle really hard for a long amount of time, then I hit a point where I cannot go any further. I’ve recently come across some awesome quotes that I want to share to encourage you to take time and space as you need it, and your work will be better for it. Personally, I plan to do this more in San Francisco by riding my bike, going skiing in Tahoe and climbing in Yosemite, and being outside as much as possible and off the Internet on weekends. Read more about On Deep Work and Space to Breathe

Let’s Not Freak Out About Hummingbird and Not Provided

Let’s Not Freak Out About Hummingbird and Not Provided

The past week in search marketing has given everyone a lot to talk about. 100% (not provided) for keywords. Hummingbird, the rewrite of the algorithm. It seems like it’s cool to talk about Hummingbird, Google’s latest name for their algorithm. Here’s the unfortunate truth about Hummingbird and (not provided): none of us really know what […]

Non-SEO Content Marketing: Email

Non-SEO Content Marketing: Email

Newsflash: a blog is not a content strategy. Brands in 2013 and beyond are increasingly moving away from blogs to content on other parts of their website that will better drive conversions and traffic. In a phenomenal read over on Hubspot, the author talks about how marketers these days are increasingly buying into the age […]

Becoming A Better Marketer

Becoming A Better Marketer

I’ve been in search for a few years now. I just realized recently that I graduated high school and started university a decade ago. While this seems like forever in some ways, in the perspective of life it’s not. After all, I don’t think people really figure out who they are and what they want […]

Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

In 2011, I created a playlist called “Brooklyn” in Spotify. This was because I had just moved to Brooklyn to join Distilled and songs like “No Sleep Till Brooklyn”, “Brooklyn Bound” by The Black Keys, and “Brooklyn Go Hard” by Jay Z felt like they defined my life. On my first day of work at Distilled, I listened to “Empire State of Mind” as I walked into the building. And yesterday, September 3rd, I created a playlist called “SF”.

You see, I didn’t think I’d be writing this post for quite a while. Since I moved to New York two years ago and joined Distilled, I’ve been very vocal about my love for Distilled, for New York, and for the life that I’ve been able to have here. It’s been an amazing adventure, but at some point all great things come to an end and we realize that it’s time to let some things go in order to embrace the future. Therefore, I have to announce that:

I’m leaving Distilled in New York City at the end of September and have accepted the position of Online Marketing Manager for HotPads, the fully owned rentals subsidiary of Zillow based in San Francisco, California.

This is a big announcement, and let me tell you that no one is more surprised than myself. Let me explain why I’ve made this decision. Read more about Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco