The other day I saw Rand Fishkin’s tweet linking to this article that shows that, as Rand says, “evergreen content that ranks beats everything else:”. I am, of course, inclined to agree and because I can’t keep my mouth shut on topics like this I tweeted this: @randfish HotPads got Lifehacker coverage in 2011 that […]
I’ve worked with a lot of companies helping out with marketing and growth over the last years. I’ve seen some do it very well. I’ve seen others fail to resource it and therefore they’ve failed to execute.
Here is what executives can do to empower growth teams to do just that – grow the company. Read more about What I Would Tell All Executives About Growth …
Recently Paul Graham, a VC and entrepreneur whom I very much respect, wrote a post called Change Your Name in which he argued that a startup should seriously think about changing their name if they are not able to get the “.com” TLD for their brand name. Graham also stated some statistics that are meant to make us think that his position is mostly irrefutable. He said:
100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only 66% of companies in the current batch have the .com of their name. Which suggests there are lessons ahead for most of the rest, one way or another.
I’d argue that having the .com domain is not the most important thing (and I don’t think that’s what Graham was saying). What’s more important, in my opinion, is consistency. In fact, I’d even argue that not having the .com is missing the forest for the trees. Let’s dig in. Read more about Does A Startup Really Need The .Com Of Their Brand Name? …
I recently read this post entitled The Curse of the Full Stack Marketer. I tweeted a few brief thoughts (a brief rant really) around this post, but now I think it needs a longer treatment. I also realize that there have been a few posts written as follow-ons but I’ve purposefully not read them so as to make this my own thoughts.
I think that there are a few elements at play that make this an interesting and tough topic (especially as someone who feels the tension very personally). Those include:
- The rockstar problem
- The meritocracy problem
- The individual vs manager dilemma
- The small vs big company challenges and differences
Let’s unpack each.
Read more about The Full Stack Marketer’s Valley Of Sorrow …
I don’t often write about technical SEO issues anymore on this site, but I have over time often come across questions about when it is best to use a 301 vs a 302 vs a canonical tag on duplicate content. I thought I’d take the opportunity to talk about each in depth with the pros and cons of each, as well as a few examples of when to use them. Read more about When Do I Use a Canonical Vs a 301 Redirect Vs a 302 Redirect? …
I’ve often been asked about guest posting for SEO purposes. I always said that it was less than ideal, but when at an agency I couldn’t really say that it shouldn’t be done.
After being in-house for a year and a half now, I’m putting my stake in the ground.
I do not think that enterprises should be guest posting for SEO purposes.
Before we get going, allow me to draw a distinction between “amplification”, which is spreading the word about content you’ve produced or something you’ve launched, sometimes via guest contribution, and “guest posting ” as most SEO’s think of it, where you write content specifically for a site for the purposes of a link that hopefully will pass some link equity.
Here is why I think “guest posting for SEO” for enterprises is a waste of time and better-used resources. Read more about Why Enterprises Should Not Guest Post for SEO …
I am a voracious reader, which is hilarious because when I was younger and bored, my mom would say “Read a book!” to which I always lamented “But reading is boring.” How we change.
May was no exception to me reading a lot, and actually I read a lot more in May than I have most other months recently. Part of that was due to a cross-country trip in which I had a lot of plane time to read, but I also think that May was an exceptionally good month for good writing.
Here are the articles and books I read in May that I found really impactful. Read more about What I Read This Month – May 2015 …
Have you ever managed anyone? Then you could probably write this post too. Have you ever been managed by someone? Then you could write this post as well.
I’ve managed people in a few different companies and roles now. Like any position, management is learned skills that you have to both figure out and be trained on. Unfortunately, making mistakes in management skills directly affects people as opposed to simply business metrics.
Here are some management mistakes I’ve made and am seeking to learn from. Read more about Manager Mistakes …
When I became a boss I never really thought about the fact that the way I’m put together and tend to be day-to-day could end up being a liability for me in some ways. I mean, the same is true of marriage (I’ve been married just over a year), but in a professional sense it feels different.
I have always considered myself a 10x professional. I get a lot done and pride myself on that. I can have 8–10 things in my head and on my mind at once, and I can pretty well hold all of them in tension and somehow get them all done. I don’t say this to brag; it’s simply a reality of who I am.
— John Doherty (@dohertyjf) December 16, 2014
This was the quote:
“You can only go so fast for so long. You have natural output limitations. Other people rarely consider that when they ask for stuff and set deadlines. In fact, they rarely consider anything. Most times, I find the expectations that other people have around time are arbitrary. They don’t *really* need that thing right now–and if you gave it to them tomorrow, the world will go on.
Don’t be afraid to say, “It’s not going to happen by that time. Here’s when I can have it for you.”
There’s really no way to argue against that. If you draw lines and say no, they’re just going to have to figure out an alternative and accept. ” Read more about Learning To Say No …
A little over a year ago, I joined HotPads.com as their online marketing manager. I was the first marketer at HotPads in a while, hence the team was me and I was doing everything (though nothing super well). One year later, I have a team of eight marketers (including myself) spanning SEO, email, and content. We’re […]
In my role at HotPads, I manage an ever-growing team of smart marketers. My job is to hire, train, and retain the best and smartest, with the goal of removing roadblocks that keep them from both working together and succeeding at their individual jobs.
I’ve had managerial positions before, but never this direct and I’ve never been able to build my own team. Building your own team is quite different from inheriting a team, which is a whole different topic I’ll explore at some other time. Read more about My Manager Hack: Relentless Transparency …
Have you ever heard someone say “I’m just not an employee” or “After working for myself, I can’t imagine ever working for someone again”. I’ve often felt this way, even though I don’t work for myself (well, there were those two weeks).
When I started my job at HotPads back in October, I told my then-boss “I have to be honest with you – I’m not a good employee”. What I meant by this is that I hate to be managed by others. I want to explore this a bit more, because not everyone who hates to be managed can work for themselves. Sometimes, we must learn how to succeed as we are, where we are. Read more about I’m Not A Good Employee …
Last October, as many of you know, I made the move from search marketing agency Distilled to become the Online Marketing Manager at hotpads.com, the nationwide rentals brand of the Zillow Rental Network. I’ve been at the job for four months now, and a recent conversation with Jonathon Colman (another Bay Area transplant) has made […]
I recently had to go through the challenge of finding an apartment across the country, while also in the midst of starting a new job and the holidays. I couldn’t have done it without UBER and AirBNB. For those of you not familiar with them, UBER is “Everyone’s private car service”, an on-demend car service […]