A little over a year ago, I joined HotPads.com as their online marketing manager. I was the first marketer at HotPads in a while, hence the team was me and I was doing everything (though nothing super well). One year later, I have a team of eight marketers (including myself) spanning SEO, email, and content. We’re […]
In my role at HotPads, I manage an ever-growing team of smart marketers. My job is to hire, train, and retain the best and smartest, with the goal of removing roadblocks that keep them from both working together and succeeding at their individual jobs.
I’ve had managerial positions before, but never this direct and I’ve never been able to build my own team. Building your own team is quite different from inheriting a team, which is a whole different topic I’ll explore at some other time. Read more about My Manager Hack: Relentless Transparency …
Have you ever heard someone say “I’m just not an employee” or “After working for myself, I can’t imagine ever working for someone again”. I’ve often felt this way, even though I don’t work for myself (well, there were those two weeks).
When I started my job at HotPads back in October, I told my then-boss “I have to be honest with you – I’m not a good employee”. What I meant by this is that I hate to be managed by others. I want to explore this a bit more, because not everyone who hates to be managed can work for themselves. Sometimes, we must learn how to succeed as we are, where we are. Read more about I’m Not A Good Employee …
Last October, as many of you know, I made the move from search marketing agency Distilled to become the Online Marketing Manager at hotpads.com, the nationwide rentals brand of the Zillow Rental Network. I’ve been at the job for four months now, and a recent conversation with Jonathon Colman (another Bay Area transplant) has made […]
I recently had to go through the challenge of finding an apartment across the country, while also in the midst of starting a new job and the holidays. I couldn’t have done it without UBER and AirBNB. For those of you not familiar with them, UBER is “Everyone’s private car service”, an on-demend car service […]
I love new businesses. I love technology that connects the world. I also hate seeing companies who change the world languish and not reach their full potential. FourSquare is one of those businesses for me. I’ve thought for a while now about what I would do if I was Head of Online Marketing for Foursquare. […]
Hi my name is John and I write on Medium, and I like it. Before I start this post I feel the need to make that confession. Medium, if you don’t know, is the current darling of writing online. It’s the brain child of Evan Williams, the man behind Blogger and Twitter. Medium is currently […]
Many of you don’t know this, but I’ve burnt myself out a few times. I hustle really hard for a long amount of time, then I hit a point where I cannot go any further. I’ve recently come across some awesome quotes that I want to share to encourage you to take time and space as you need it, and your work will be better for it. Personally, I plan to do this more in San Francisco by riding my bike, going skiing in Tahoe and climbing in Yosemite, and being outside as much as possible and off the Internet on weekends. Read more about On Deep Work and Space to Breathe …
A month and a half ago I took a new job as the Online Marketing Manager for Hotpads.com, the nationwide apartment and condo rentals subsidiary website of leading real estate website Zillow. I gave my notice at Distilled and finished out three and a half weeks there. I start my new job Monday. In between […]
The past week in search marketing has given everyone a lot to talk about. 100% (not provided) for keywords. Hummingbird, the rewrite of the algorithm. It seems like it’s cool to talk about Hummingbird, Google’s latest name for their algorithm. Here’s the unfortunate truth about Hummingbird and (not provided): none of us really know what […]