Let’s Not Freak Out About Hummingbird and Not Provided

Let’s Not Freak Out About Hummingbird and Not Provided

The past week in search marketing has given everyone a lot to talk about. 100% (not provided) for keywords. Hummingbird, the rewrite of the algorithm. It seems like it’s cool to talk about Hummingbird, Google’s latest name for their algorithm. Here’s the unfortunate truth about Hummingbird and (not provided): none of us really know what […]

Non-SEO Content Marketing: Email

Non-SEO Content Marketing: Email

Newsflash: a blog is not a content strategy. Brands in 2013 and beyond are increasingly moving away from blogs to content on other parts of their website that will better drive conversions and traffic. In a phenomenal read over on Hubspot, the author talks about how marketers these days are increasingly buying into the age […]

Becoming A Better Marketer

Becoming A Better Marketer

I’ve been in search for a few years now. I just realized recently that I graduated high school and started university a decade ago. While this seems like forever in some ways, in the perspective of life it’s not. After all, I don’t think people really figure out who they are and what they want […]

Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

In 2011, I created a playlist called “Brooklyn” in Spotify. This was because I had just moved to Brooklyn to join Distilled and songs like “No Sleep Till Brooklyn”, “Brooklyn Bound” by The Black Keys, and “Brooklyn Go Hard” by Jay Z felt like they defined my life. On my first day of work at Distilled, I listened to “Empire State of Mind” as I walked into the building. And yesterday, September 3rd, I created a playlist called “SF”.

You see, I didn’t think I’d be writing this post for quite a while. Since I moved to New York two years ago and joined Distilled, I’ve been very vocal about my love for Distilled, for New York, and for the life that I’ve been able to have here. It’s been an amazing adventure, but at some point all great things come to an end and we realize that it’s time to let some things go in order to embrace the future. Therefore, I have to announce that:

I’m leaving Distilled in New York City at the end of September and have accepted the position of Online Marketing Manager for HotPads, the fully owned rentals subsidiary of Zillow based in San Francisco, California.

This is a big announcement, and let me tell you that no one is more surprised than myself. Let me explain why I’ve made this decision. Read more about Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco

Leveraging Editorial, Self-Placed, and Owned Content for Marketing

Leveraging Editorial, Self-Placed, and Owned Content for Marketing

Marketers produce content. We produce a metric ton of content every day, actually. We’re told to create great content and to keep producing great content.

*cue the parody “Great content is killing me”*

Not only do we produce content on our own sites, we also produce content and put it on other sites (which some deem pretty insane). Let me get this straight – We’re creating high-quality content, that takes up our own creative energy and time, so that someone else can put it on their site. And we’re doing it for a freaking link??

If you’re just doing content for the sake of a link, let me say that you’re doing it wrong. Yes, I’ve worked in SEO for a while now. Yes, I know the value of a link. Yes, I can put the monetary value on a link, and I have. Yes, I still think about links first when I scan a piece of content.

BUT. What if I told you that you can still get all of this and more? Read more about Leveraging Editorial, Self-Placed, and Owned Content for Marketing

Interview with Entrepreneur David Hassell, CEO of 15Five

Interview with Entrepreneur David Hassell, CEO of 15Five

Entrepreneurs are some of the most interesting people in the world. I recently had the pleasure of interviewing David Hassell, who is the CEO and Founder of 15Five, a product built to better enable managers and employees to give and receive quality feedback in less time. Throughout this conversation we talk about not only entrepreneurship, but also productivity, the power of why, and the driving force behind what he does. Have a listen/read!

Here is David’s official biography, and you can read their blog here (including an interview with Simon Sinek on The Power of Why):


David HassellDavid Hassell is a serial entrepreneur and CEO of 15Five, a software company focused on producing transparency and alignment in organizations through structured, efficient and effective communication practices. David has also been named The Most Connected Man You Don’t Know in Silicon Valley by Forbes.



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Validating Your Product Idea With Existential Questioning

Validating Your Product Idea With Existential Questioning

I have interviewed a few well-regarded entrepreneurs in the past couple of months, and out of those have come the common vein of “Is the problem you are solving worth your life?”

Entrepreneurs are ideas people. We think a lot, we try to optimize our lives to find better ways of being. We are known for being eccentric, disciplined, and sometimes a bit unsatisfied with life. This way of being has very real challenges and benefits.

One challenge is that we can set out to build something that will potentially make us money, but at the end of the day we are not passionate about it and therefore are almost destined to fail from the beginning.

As David Haskell (interview coming next week) told me, “When you start a new venture, you are committed to it for at least 3 years usually. That can easily turn into a decade. We all have about four decades of work to our life. Is what you’re working on worth that?”

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