The other day I saw Rand Fishkin’s tweet linking to this article that shows that, as Rand says, “evergreen content that ranks beats everything else:”. I am, of course, inclined to agree and because I can’t keep my mouth shut on topics like this I tweeted this: @randfish HotPads got Lifehacker coverage in 2011 that […]
Online marketers, and SEOs especially, like to talk/write/read about linkbuilding. SEOmoz has a category of linkbuilding articles that has the most, and most well linked-to, blog posts on the site. Heck, Distilled even has our Linklove conferences in the spring, which are one day conferences all about linkbuilding.
But many SEOs, especially those who do not linkbuild full time and are hopefully decent at it, miss one main consideration when doing outreach for links.
What’s in it for them?
People often come to us and say that they want linkbuilding. I assume that this is because many people are under the understanding that SEO = linkbuilding = rankings. While there have been posts written about why this is not true, this scenario plays out again and again.
I bet this happens to you as well, if you are an SEO consultant or work in an SEO agency. Sometimes it is quite difficult to know whether or not to take them on. On the one hand, the money is nice. On the other hand, we have to do what is right for the client and not always what is right for the office bank account or personal wallet.
The goal of this post is to provide you with a framework for success when deciding whether or not to take on a client for linkbuilding. I’ll walk you through what I check before I agree to take on a client for linkbuilding, which will hopefully help you to do the same.
Linkbuilding is always a hot topic within SEO, and different schools of thought exist. There’s the Throw Away Your Form Letters approach, and then there’s the school of form letters are great, just make them personalized. I did a lot of linkbuilding at my old job, and am doing some now for clients, and I prefer to take a more nuanced approach.
Different targets require different approaches. Let’s break the types of link prospects into three groups:
- High level – these are the most important links. High quality sites.
- Mid-level – these are valuable sites, but maybe not as hard to get.
- Low-level – when you need mass.
Let’s examine the different approaches required for each.
Read more about Bucketing Link Prospects for Link Outreach …
Google has an author search. Did you know that? We’ve been talking about author authority for some months now, and in earnest for about the past five or six. When rel=author was announced back in June, the SEO world went nutso talking about “SEO is dead” and “The Era of Linkbuilding is Over” and “We all have to go in-house now” and all sorts of craziness.
Note from John: This is a guest post by Tom Mcloughlin, who works for The WebMarketing Group, an SEO company based in the UK. You can follow them on Twitter for more link building tips, or add them to your circles on Google+.
Twitter has taken the world by storm since it burst on the scene in 2006 and now sees more than 100 million people log in every month and has a total of more than 200 million registered users. It’s an absolute juggernaut and now even your nan and your dog are tweeting the latest from their action packed lives.
Recently at our Distilled-a-thon in London, Phil Nottingham decided that he was going to ship some pro-tip videos, which are short videos of under a minute in length, where we gave away some actionable soundbites. We have a lot of really smart people in Distilled, so I decided to go watch them for myself.
HOLY MOLY. The content on our Distilled Youtube page is amazing, with tips being given by everyone from our CEO (Duncan) to our PR Exec (Lexi) and many others, including Analysts and Consultants who are stuck in every day moving the needle for their clients. Watch and learn! Read more about 15 Linkbuilding ProTips …
SearchLove NYC happens at the end of this month. This is the first time that Distilled has brought a conference to the City that Never Sleeps, where I am fortunate enough to live and work. Full disclosure: In case you don’t know, I work for Distilled in New York. That being said, I would write […]
Today I want to talk about a simple tactic that you should try if you have been working on linkbuilding for a specific site for a while and have had some blog posts written about your site, without links. The Skinny At my old job, my coworker had been working on building links to the […]
The Internet is a dodgy place. There is a lot of bad information and people get things wrong. Also, there are a lot of bad people on the Internet who want to profit from your hard work. I’m talking about scraper sites. A lot of top sites and blogs get scraped and copied every […]