I do not often write about Facebook on here, as I don’t do a lot of client work involving it, but today’s launch of the Facebook Timeline feature worldwide has drawn a lot of attention and I’ve had some exchanges with friends. Check this one out on Facebook: To help people learn the new Facebook […]
Listen up search marketers. Listen up good. I’ve got something to say.
The goal of social is to drive traffic, conversions, and brand loyalty, NOT rankings.
Many of the most socially shared posts on SEOmoz are focused around social and how social affects rankings. Just look at this graph, showing you the disparity in sharing between the social and non-social posts (with outliers removed that skewed the data unnecessarily):
Posts having to do with social get 63% more tweets and 61% more Facebook activity on average. WOW.
*This post is very similar to the one published yesterday on SEOmoz* The past months in SEO have been dominated by the news that social influences rankings. But how do the search engines calculate who is authoritative and who is not? How do they know who is trustworthy? I’ve been digging through some patents recently […]
I love Zappos. For a company built on treating their customers right, even they go above and beyond the call of duty. Let me tell you about my experience. Last week I ordered a couple of pairs of new shoes in advance of the Labor Day weekend. I ordered them on Monday, hoping that I […]
Mat Clayton from Mixcloud, the social music service, has written the book on leveraging the power of social (specifically Facebook) to drive heaps of traffic and build a business, especially a music website. Mat is a developer by nature, so his presentations are always data-heavy, but he also manages to inspire the crowd to implement […]
If you buy that Google is using social signals such as Twitter to calculate rankings (I do, and I wrote about it here on SEOmoz), then you probably also believe that Google takes the relevancy and activity of your followers into account when deciding if you are a reputable source of information for the content […]
Everyone who reads this site is probably active on Twitter, and if you’re not and you’re an SEO professional, you should be. When just beginning to use Twitter, however, one pretty quickly realizes that the Twitter site is not the best for keeping track of your soon-to-be many connections, mentions, and direct messages. So which […]
Conferences serve many functions, two of which are networking and gaining knowledge. I’ve only been to two conferences, so I am by no means an expert, but here’s one thing that annoys me: When someone attending a conference tweets crap. If you are live-tweeting an event, you need to be offering up SPECIFIC tips and […]
SEOs are active on Twitter. When I first started my SEO career, I quickly realized that the best tips and tricks are shared on Twitter, usually by CEOs, founders, and SEOs who have been around the block more than a few times. Topsy refers to these people as “Influential” or “Highly Influential.” I simply call […]
Last night I tuned into #seochat, the weekly Twitter talk with an expert in the SEO field, moderated by @ashbuckles from SEO.com. Last night it was Tom Critchlow, one of the big guys in Distilled UK, talking about Link Audits. Tom always shares great resources to check out, so I thought it would be helpful […]