Facebook’s Timeline Goes Live [Video]

Facebook’s Timeline Goes Live [Video]

I do not often write about Facebook on here, as I don’t do a lot of client work involving it, but today’s launch of the Facebook Timeline feature worldwide has drawn a lot of attention and I’ve had some exchanges with friends. Check this one out on Facebook: To help people learn the new Facebook […]

Social is about Traffic and Conversions, NOT Rankings

Social is about Traffic and Conversions, NOT Rankings

Listen up search marketers. Listen up good. I’ve got something to say.

The goal of social is to drive traffic, conversions, and brand loyalty, NOT rankings.

Many of the most socially shared posts on SEOmoz are focused around social and how social affects rankings. Just look at this graph, showing you the disparity in sharing between the social and non-social posts (with outliers removed that skewed the data unnecessarily):

Posts having to do with social get 63% more tweets and 61% more Facebook activity on average. WOW.

Read more about Social is about Traffic and Conversions, NOT Rankings

My Zappos Experience

My Zappos Experience

I love Zappos. For a company built on treating their customers right, even they go above and beyond the call of duty. Let me tell you about my experience. Last week I ordered a couple of pairs of new shoes in advance of the Labor Day weekend. I ordered them on Monday, hoping that I […]

Top 19 SEOs to follow on Twitter

Top 19 SEOs to follow on Twitter

SEOs are active on Twitter. When I first started my SEO career, I quickly realized that the best tips and tricks are shared on Twitter, usually by CEOs, founders, and SEOs who have been around the block more than a few times. Topsy refers to these people as “Influential” or “Highly Influential.” I simply call […]