You Need an Online Marketing Strategy

You Need an Online Marketing Strategy

In November I went to a meetup that was put together by a couple of friends of mine who are doing a startup that I think has some real potential. The title of the meetup was “Establishing Your Online Presence”. What struck me, though, was that not many people understand how to launch their online presence. The two people who spoke, who are both wonderful people who are doing cool things with technology, were both struggling to figure out how to get people to use their (I think) extremely helpful offerings.

If you are in the same boat, allow me offer you some things to think about that might benefit you.

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Should I use a Rel=Canonical or 301 Redirect?

Should I use a Rel=Canonical or 301 Redirect?

There seems to be a lot of confusion in the world of SEO today, especially in clients minds and with their technical teams, about when to use a 301 redirect and when to use the rel=canonical tag. My goal with today’s post is to explain the differences and talk through some of the nuances to help you think through which one pertains to your situation. Every situation is different, so take the time to read and figure out which is better for you.

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SEO: It’s all about the Content. And everything else.

SEO: It’s all about the Content. And everything else.

We hear frequently that “content is king”, which I am coming to believe more and more, but the more that I come to believe that Content is King, I realize that content is nothing without other stuff done right. If you have a site with incredible content that deserves to rank, yet your site is terrible, you don’t deserve to rank. This is a waste of awesome.

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