Today I want to talk about a simple tactic that you should try if you have been working on linkbuilding for a specific site for a while and have had some blog posts written about your site, without links. The Skinny At my old job, my coworker had been working on building links to the […]
Why do some SEOs spend so much time checking and worrying about global rankings? I read and hear constantly from different SEOs where their current pet terms are ranking, their badges of honor if you will. We go through insane efforts to depersonalize search results to check rankings and SERP displays. But why? Here’s […]
The good old title tag. The poor maligned title tag. The title tag has been taking a beating recently in the SEO world, and I feel bad for it. I want to further explain the little-loved lines of text that receive so much hate, yet have such a large effect on your rankings AND click […]
This post is another in the spirit of my Sitemaps post, where I explained how to create an XML sitemap for inclusion into Google and Bing Webmaster Tools. Today I want to talk about the robots.txt file, which is an extremely powerful and oft-misunderstood part of websites. I misunderstood it myself recently. Overview The robots.txt […]
This is a guest post from Mike Essex. See his full bio at the end of the post. Also, are you interested in guest posting on this site? Contact me at thebeginnerseo at gmail dot com and we’ll chat about it! From the very earliest stages of product development it’s important to gather people together […]
Is SEO a team sport? SEOs are often known individually in the industry, not necessarily for who they work for (though it is great when the company pushes the SEO into the spotlight, and the SEO gives love back to the company). At the beginning of my SEO career, I assumed that everyone had skills […]