Happy two weeks before Christmas! Q4 is always a busy time for marketers, but hopefully you’re finding some downtime to hang out with your family, remember that life is pretty darn good, and do some good reading! I read this Jim Rohn quote recently that resonated: “Poor people have big TV’s. Rich people have big […]
I’m (unfortunately) pretty outspoken about politics this year, as any of my friends on Facebook will tell you and most of my Twitter followers know. I’ve avoided writing about politics here so far. And I’ll continue that with the brief mention that you should have a plan for voting tomorrow. With that out of the […]
Last week, I had the immense privilege to be a guest of Jason Calacanis‘s on This Week in Startups. For those of you who don’t know, Jason is the founder of LAUNCH, which helps startups grow through education and financing. Jason is an angel investor, and LAUNCH hosts a few conferences throughout the year as […]
I don’t do much solo consulting these days, but when I do it is almost completely with digital marketplaces (if you want to chat with me about your marketplace, you can do it here). These sites always struggle with mass duplicate content issues, which is likely why you are here today.
A marketplace (like my own B2B marketplace Credo) seeks to balance both the supply and demand sides so that a) sellers can make a profit from their involvement and b) buyers have enough variety/choice to have a great experience on the site or service.
Sometimes in life we know that something needs to change, but we keep putting it off until it becomes big enough of an issue to force our hand and cause a change. For years, I’ve been wanting to move my sites off of the disparate cheap shared hosting where they previously lived and onto WPengine for a long time.
In the last few months of 2015 I realized that my livelihood moving forward, as long as I work for myself, is all going to come through my own channels. I have become convinced over the years, after seeing slow and fast sites, of the importance of speed for websites. While it often won’t help smaller sites from an organic perspective, on very big websites with millions of pages you can see a lot of improvement in both traffic and conversions by speeding up your sites.
All of my sites are on WordPress at this point because of the easy extendability of the open source platform. I began my career online developing on the Joomla platform and still remember looking at plugins that supported SEO friendly (SEF is what they called them) URLs. While Joomla worked fine for what I needed at the time, WordPress has moved ahead of them leaps and bounds so basically all my websites have been exclusively WordPress since 2011. I tried building out a few sites with other providers (SquareSpace, Shopify, etc) but they didn’t really suit my needs as someone with a web developer background who wants the freedom to extend things as I wish.
These are the reasons I switched. Some of them affect SEO, some of them don’t. All of them could help you build your business. Read more about Why I Switched My WordPress Hosting to WPengine …
The other day I saw Rand Fishkin’s tweet linking to this article that shows that, as Rand says, “evergreen content that ranks beats everything else:”. I am, of course, inclined to agree and because I can’t keep my mouth shut on topics like this I tweeted this: @randfish HotPads got Lifehacker coverage in 2011 that […]
I recently read this post entitled The Curse of the Full Stack Marketer. I tweeted a few brief thoughts (a brief rant really) around this post, but now I think it needs a longer treatment. I also realize that there have been a few posts written as follow-ons but I’ve purposefully not read them so as to make this my own thoughts.
I think that there are a few elements at play that make this an interesting and tough topic (especially as someone who feels the tension very personally). Those include:
- The rockstar problem
- The meritocracy problem
- The individual vs manager dilemma
- The small vs big company challenges and differences
Let’s unpack each.
Read more about The Full Stack Marketer’s Valley Of Sorrow …
I don’t often write about technical SEO issues anymore on this site, but I have over time often come across questions about when it is best to use a 301 vs a 302 vs a canonical tag on duplicate content. I thought I’d take the opportunity to talk about each in depth with the pros and cons of each, as well as a few examples of when to use them. Read more about When Do I Use a Canonical Vs a 301 Redirect Vs a 302 Redirect? …
I’ve often been asked about guest posting for SEO purposes. I always said that it was less than ideal, but when at an agency I couldn’t really say that it shouldn’t be done.
After being in-house for a year and a half now, I’m putting my stake in the ground.
I do not think that enterprises should be guest posting for SEO purposes.
Before we get going, allow me to draw a distinction between “amplification”, which is spreading the word about content you’ve produced or something you’ve launched, sometimes via guest contribution, and “guest posting ” as most SEO’s think of it, where you write content specifically for a site for the purposes of a link that hopefully will pass some link equity.
Here is why I think “guest posting for SEO” for enterprises is a waste of time and better-used resources. Read more about Why Enterprises Should Not Guest Post for SEO …
When I became a boss I never really thought about the fact that the way I’m put together and tend to be day-to-day could end up being a liability for me in some ways. I mean, the same is true of marriage (I’ve been married just over a year), but in a professional sense it feels different.
I have always considered myself a 10x professional. I get a lot done and pride myself on that. I can have 8–10 things in my head and on my mind at once, and I can pretty well hold all of them in tension and somehow get them all done. I don’t say this to brag; it’s simply a reality of who I am.
Marketers produce content. We produce a metric ton of content every day, actually. We’re told to create great content and to keep producing great content.
*cue the parody “Great content is killing me”*
Not only do we produce content on our own sites, we also produce content and put it on other sites (which some deem pretty insane). Let me get this straight – We’re creating high-quality content, that takes up our own creative energy and time, so that someone else can put it on their site. And we’re doing it for a freaking link??
If you’re just doing content for the sake of a link, let me say that you’re doing it wrong. Yes, I’ve worked in SEO for a while now. Yes, I know the value of a link. Yes, I can put the monetary value on a link, and I have. Yes, I still think about links first when I scan a piece of content.
BUT. What if I told you that you can still get all of this and more? Read more about Leveraging Editorial, Self-Placed, and Owned Content for Marketing …
I don’t often write blog posts blasting Google, nor do I often reference local SEO, but I am going to do both in this post. In fact, I’ve been blogging a lot less this year (for many different reasons), but I felt compelled to write this post. In my work at Distilled, I am lucky […]
A fundamental shift has occurred over the past two years in the way people consume content on the Internet. Not quite six years ago, Google bought the RSS service Feedburner for $100M and integrated it with their blogging platform, Blogger, as well as allowing bloggers on other platforms like WordPress to syndicate their content through it.
According to Compete, Feedburner is on a downward trend in terms of traffic:
BuiltWith seems to corroborate this:
In fact, Google seems to think that RSS is dying because they have deprecated the Feedburner API and are even talking about shutting it down completely in 2013. That should signal something to marketers if Google does not think the product worth keeping alive, even if simply because Google is the big player on the Internet and holds the ability to shift mindsets and kill verticals if they wish.
Read more about What The Shift From RSS to Social Media Means for Marketers …
SEO is getting harder. When I started in the industry a few years ago, it was possible to throw a bunch of exact match anchor text at a page and it would rank fairly quickly. You could spin content all day, or just replace keywords in templated content, and still rank fairly well fairly quickly.
Now things have changed, and SEOs are trying to deal with the ramifications. We’re dealing with (not provided), personalized search, location-specific search, Penguins, Pandas, and more.
Read more about SEO Reporting for 2013 and Beyond …
Reminder from today – don’t always ask “How can we get x links to this page?” Start with asking “How can I get 1 link to this page?”
— John Doherty (@dohertyjf) December 7, 2012
I work on a lot of large websites in my job at Distilled – ecommerce, publishers, other revenue-oriented websites. Often, I am working with sites who have hundreds of thousands if not millions of links pointing to them, but they’re often top-heavy (ie a lot of links to the homepage).