Avinash Kaushik, the Digital Marketing Evangelist for Google (how cool is that title?), turned our worlds upside-down at Mozcon on the most unexpected topic – Analytics. Avinash didn’t take the usual approach to Analytics and try to wow us with his technical mastery, though ultimately he accomplished that goal as well. He took the approach […]
My phenomenally smart coworker Kate Morris took the stage after lunch to talk about brainstorming viral content. I heard what she was speaking on during lunch, and knew from that point forward that her talk would rock. It did not disappoint. I think what surprised people most were the tools that she and the Seattle […]
Brian Carter followed Martin to teach us his ways of going viral on Facebook. His style verged on hilarity a lot of time (I think my favorite quote was where he said “If Alex’s talk last night was a Ted talk, this is a Bill & Ted talk”), Brian delivered solid information that had all […]
Put quite simply, I love listening to Martin MacDonald present. I heard him at Linklove (read my recap of it here). I missed a bit of Martin’s presentation at Mozcon due to after-party woes (and free massages in the lobby), but luckily others had their minds blown. Martin presented on “Creative SEO”, on which he […]
Adam Audette had the joy of waking us up on Friday morning, which as anyone who has attended Mozcon will tell you is the toughest spot to have because Friday morning is the morning after the Garage party. Adam, however, started with a bang and showed us real examples of how he has worked creatively […]
Day 2 of SEOmoz’s 2011 Mozcon was once again packed with incredible speakers, including one of my favorite SEO speakers and also a super nice guy, Wil Reynolds. We also had the joy of listening to Stefan Weitz from Bing talking about structured data (which was not a yawner, by the way) and Alex Schultz, […]
Mozcon had the amazing opportunity to listen to Facebook’s Director of Growth, Alex Schultz, talk about Facebook’s Hidden Marketing Opportunities. In a Ted or Steve Jobs-esque talk where he wowed us with incredible insights without any slides and just a big FACEBOOK blue screen behind him, Alex’s information was both powerful and actionable. Follow @alexschultz […]
Stephen Pavlovich was a completely unknown name to me prior to Mozcon, but after his presentation he is a name that I am going to look out for. Stephen has successfully tested and driven more traffic to websites of all sizes, and he gave us a lot of tools and ideas to use for testing […]
Kristy Bolsinger is a Social Business Consultant with Ant’s Eye View in Seattle. A well known and loved face on the conference circuit, Kristy gave an inspired talk about engaging with, measuring, and leveraging your community for both a social boost and SEO productivity. She focused on everything from tools to monitor your community, ways […]
Eytan Seidman, formerly of Microsoft, co-founded Oyster.com to add value to and compete in the hotels space online. In less than 4 years, they have gone from obscurity to rocking the longtail of searches and they frequently appear on the first page for head terms as well. They are tenacious about linkbuilding and providing value […]
Wil Reynolds from SEER Interactive loves linkbuilding. He loves to talk about linkbuilding. He loves to beat the bad guys by outworking them and being smarter. And he is a really smart guy who has built an incredible team at SEER in Philadelphia. Wil unveiled a phenomenal tool to use to find link prospects using […]
Melanie Mitchell, who works at Digitas in Chicago Illinois talked on how paid search and organic can work together to increase business. During her talk, Melanie gave incredibly interesting data about how paid search affected organic rankings on large sites, such as AOL, during her experience. Follow @MelanieMitchell Here’s her Storify: View “Paid + Organic: […]
Matthew Brown from Audience Wise in Portland, Oregon introduced many of us to the idea of Linked Data, which is essentially a web of content that you can pull into your pages to provide a more custom and high-quality experience to your website pages. Matt gave many interesting ideas about how to structure the content […]
Next up on Thursday was Stefan Weitz from Bing. His talk centered around structured data and how search engines are going to be seeing structured data, especially the new Schema.org microdata, both now and in the future. Us search marketers often have to rely on testing and hearsay in order to know where we should […]
Bill Leake from Apogee Results in Texas got up on Tuesday morning to energize us and take us to school on how to not only earn outsized results in Paid Search, but also how to dominate SERP real estate and use different SEM strategies together to increase your CTR and to lower cost-per-acquisition. He provided […]