Congratulations! You’ve been putting in work and figuring out how to get people coming to you looking for your services, as opposed to hitting the streets and knocking on doors to get clients (many have started here to be sure, and kudos to you if you put in the work to do it. Most won’t.). […]
I’m frustrated.
Why?
Because I’ve been building a business in the marketing consulting industry for the last 18 months and I think that most businesses think about growth and investing in growth in completely the wrong way. And that is hurting these businesses.
This post is primarily addressed to marketing agencies and consultants. I’ve worked with over 100 in the last 18 months and helped many get new clients and make more money for their agencies or individual consultancy.
Read more about Quit Making Emotional Decisions About Business Growth …
This post was originally meant to go directly on the Entrepreneur subreddit because it is a question I get asked over there all the time, but I figured it should probably live here in perpetuity. ¯\_(ツ)_/¯
Hi everyone.
Long time lurker, semi-often commenter, first time posting a fresh thread here (as far as I can remember).
Whenever I comment on a post and mention that I’m a marketer and have consulting clients, I *always* get asked “how did you get/do you get clients?” I see this here, on /r/financialindependence, on forums, and different sites. It’s always the same question.
My tips to get new consulting clients are:
So I’ve been thinking recently about what it means to grow up as an entrepreneur and a professional. Last week, I published what snorkeling in Costa Rica taught me about productivity. I’m 32 years old now and have been out of university for almost 10 years. During that time I’ve worked seven different jobs, including […]
I am currently in Costa Rica with my family for the holidays. Every day my wife and I (and sometimes a family member) do something active – stand up paddle boarding, surfing, hiking to a waterfall. It was a very active yet very relaxing vacation.
One day this trip taught me more than the others, though. That was yesterday – the day we went snorkeling.
As I floated in the Pacific, looking downwards to coral reefs to watch fish (parrot fish! clown fish! small yellow fish!) I felt myself drifting. I was headed in a general direction of “with the group” and “away from the rocks” and “toward the fish”, but I was still drifting, with only a life preserver tied around my wrist in case I wanted or needed it.
As I floated, I found myself wanting to go in a specific direction and to a specific place to see a specific fish. But when I started to swim, I felt myself staying in place because the tide decided it was going out right then. As hard as I kicked (with fins) and swam with my arms, I simply didn’t make progress.
Read more about What Snorkeling in Costa Rica Taught Me About Productivity …
My business specialty is marketplaces. I’ve worked with close to a dozen marketplaces over the last few years, including founding my own and building and running marketing/growth teams for two. The others I have worked with specifically on acquiring more customers on the demand (buying) side through SEO, content marketing, and outreach. One of my […]