SearchLove NYC happens at the end of this month. This is the first time that Distilled has brought a conference to the City that Never Sleeps, where I am fortunate enough to live and work. Full disclosure: In case you don’t know, I work for Distilled in New York. That being said, I would write […]
I’m getting up on stage at 1pm in Philadephia at Podcamp Philly to talk about “Search Personalization – What It Is and How To Use It”. This presentation covers basic information about search personalization, strategies to get more exposure for your site and self in the search results through social media, and also some other […]
Dear John circa 2009 – This is John from September 2011 writing to you. It’s been an interesting past couple of years to be sure, but you’ve come a long ways and learned a whole lot. Two years ago you were a bit lost in your direction in life, having just left a good paying […]
One day recently I was doing some Google searches for patents regarding link networks when I came upon the Information retrieval based on historical data patent, published in late 2008. It states: ..A typical, “legitimate” document attracts back links slowly. A large spike in the quantity of back links may signal a topical phenomenon (e.g., the CDC […]
I’ve been reading a number of books and blogs recently about business. I recently got sent a copy of Tony Hsieh’s “Delivering Happiness”, thanks to Zappos Service. I’ve also been reading Michael Hyatt’s blog Intentional Leadership, where he shares a lot of tips about productivity and leadership. Both have impacted me in big ways. Let […]
I love Zappos. For a company built on treating their customers right, even they go above and beyond the call of duty. Let me tell you about my experience. Last week I ordered a couple of pairs of new shoes in advance of the Labor Day weekend. I ordered them on Monday, hoping that I […]
Ladies and gentlemen, another awesome Excel spreadsheet for you to use. Today I have taken the SEOmoz SERP Analysis Tool export and modified it to spin you out a bunch of graphs that will show you where your site might be weak against your competitors. Huge! Before further ado, you can download the sheet here. […]
Do you ever say to yourself: “I really wish I had a spreadsheet that would give me awesome graphs about my link profile distribution”? No? Just me? I doubt it. Some days we need to have a quick way of visualizing our link profile to know where we stand. All linkbuilders and SEOs are looking […]
Today Matt Cutts shared a short Youtube video about how Google improves their search algorithm. The video, embedded below, talks about how they use human testers to see if their proposed changes add value. This admission (I don’t want to call it a revelation) continues to show the value of the user experience for online […]
*Post updated January 2012, originally published August 2011* “I’m an SEO beginner and I want my first job.” Is this you? Are you looking to find your first SEO job, but don’t know where to start? The SEO and online marketing industries are growing rapidly, with an incredible increase in the amount of jobs posted […]
Today I want to talk about a simple tactic that you should try if you have been working on linkbuilding for a specific site for a while and have had some blog posts written about your site, without links. The Skinny At my old job, my coworker had been working on building links to the […]
Late last week I set up a poll asking the question “Do you click PPC ads organically?” I set up the poll because a few weeks ago I sent out a tweet asking my Twitter followers, who are almost all SEOs, if they click PPC ads when searching. The response I got was more than […]
Mozcon Day 3 was the biggest and baddest of them all. Where else do you get Adam Audette, Martin McDonald, Brian Carter, Avinash, Kate Morris, Mat Clayton, and also a Rand Fishking/Will Critchlow head-to-head? Friday was incredible. Adam Audette killed it with complicated architecture, Martin wowed us with his “creative SEO” skills and the possibilities, […]
Rand and Will do this crazy thing at almost every SEOmoz and/or Distilled event: they pick a ridiculously abstract concept, prepare a deck that takes them insane numbers of hours, and then try to beat the other in order to earn an expensive dinner. Wow. If we add up the hours they took to make […]
Mat Clayton from Mixcloud, the social music service, has written the book on leveraging the power of social (specifically Facebook) to drive heaps of traffic and build a business, especially a music website. Mat is a developer by nature, so his presentations are always data-heavy, but he also manages to inspire the crowd to implement […]