I just published my longest post yet, The Personal Branding Post That Seth Godin Should Have Written. I was inspired by this post over on ViperChill about productivity. In an effort to do the man himself justice, I’ve written this teaser Godin-style. Now, go read the full post. We’re all brands. Regardless of our job or location, […]
SEO is not about quick wins. I get asked all the time to “give us something that we can do now that will have a noticeable effect”. People, everyone, wants to get the most bang for their buck, and this especially happens in business where there is direct pressure to produce ROI. After all, no one brings in a consultant until they are unable to solve their own problems. At this point, your problems become mine. And if you’ve been seeking quick wins and they’re not working, what the heck makes you think that me giving you quick wins is going to fix your problems? Quick wins have not been solving your issues until now, so why do you think anything is going to be different with my quick wins?
Remember, doing the same thing again and again and expecting different results isn’t smart. It’s actually a sign of madness. Read more about From Quick Wins to Hard Work …
This is mostly a search marketing blog, but I’ve written before about how SEO is not a complete marketing strategy. In fact, it should be a piece of a larger marketing strategy that includes email, possibly paid search, social, content, and even display and print. Here’s Rand’s inbound marketing model that many of you are familiar with:
I’ll be the first to admit that search might not be the best way for your site to get traffic. Search takes a while to take effect (often you won’t see returns for 3-6 months, and it grows slowly oftentimes even then). Read more about 11 Ways to Drive Gobs of Traffic to Your Website …
Have you ever noticed how a lot of companies pay lip service to wanting to become a “thought leader” in their industry, and lead through great content, yet when they start writing all that comes out is self-promotional drivel that, let’s be honest, no one wants to read? I have.
Most businesses, in my opinion, don’t understand the difference between old-school “marketing material” and the new school of online marketing – thought leadership materials and other remarkable pieces. This has led me to one conclusion:
Everyone wants a brand experience. No one wants a marketing experience.
Do you cringe when someone says “I could have done that”? Whether it is a blog post, a new startup, or a piece of modern art, people say it all the time.
I have come to realize that there are two kinds of people – those who do and those who say they could. Those who win are the doers and those who don’t never move into the realm of the unknown and thus keep saying “I could have done that.”
The point is, you didn’t.
What separates the doers from the could-have-dones? There are a few key characteristics, which funny enough are the same characteristics that I often see being written about as characterisitcs of entrepreneurs. Read more about The Difference Between Winners and Losers …
It’s probably not a secret anymore that I love Microsoft Excel for data crunching. Nothing makes me happier than getting a whole mess of data and making sense of it. While I’m definitely not an Excel ninja on the level of Mike Pantoliano, I’ve learned a number of tricks in the past couple of years to help out a lot with my work. Whether it’s keyword research, building a sitemap, or cleaning up URLs and finding duplicates in rows, here are eight of my favorite Excel functions that make my life easier every day.
For all of these, the data is in cell A1, unless otherwise noted.
Stick these in your list of functions!
Read more about Eight Useful Excel Functions for SEO …