We hear frequently that “content is king”, which I am coming to believe more and more, but the more that I come to believe that Content is King, I realize that content is nothing without other stuff done right. If you have a site with incredible content that deserves to rank, yet your site is terrible, you don’t deserve to rank. This is a waste of awesome.
I recently made a mistake with my Google Analytics, so in the interest of transparency and a teachable attitude, I want to show you exactly what I did, what happened, and why you should not do it. Then, we’ll set one up correctly.
This ought to be fun. Let’s roll.
Arguably one of the worst mistakes that can be made with a website is hiding content (inadvertently, not in a cloaking way) from search engines. Since on-page SEO and quality content have become larger ranking factors in the past 2 years (and especially since Panda first rolled out in February), we have to make sure that content is quality and visible.
Sometimes when SEOs run tests, we find hacks and workarounds for ways to get things done. I’ve recently been running some tests about rel=author, to try to get it to show for my site and others.
I now have conclusive proof that rel=author is not algorithmic. Rather, it is manual by site AND author. And I bet that the authority of the site has something to do with whether or not it shows as well. So we have a combination of who the author is as well as the specific site. If your photo shows for one site, it will not necessarily show for another.
Allow me to demonstrate.
*If you haven’t read it, check out the Searchlove Day 1 Recap before reading this post*
Searchlove New York day 2 started out with a bang. People rolled in looking a bit bedraggled, but mostly none the worse for wear, from the previous night’s Halloween party. If you want to see pictures of some of SEO’s finest looking great in Halloween costumes (we had Steve Zizzou, Buzz Lightyear, a cowboy with a horse, and Waldo, just to name a few), check them out here:
The first ever Distilled Searchlove conference in New York City happened on Monday and Tuesday, the 31st of October and 1st of November. Being a Distilled employee in New York, I was privileged to attend the entire conference and to get to lead a table on Panda First Aid as well, which I hope was beneficial to everyone who attended. Aside from the parties (which are always awesome), the content was top-notch. I am consistently blown away by the amount I learn at conferences, and this one did not disappoint.
In the past I’ve recapped Linklove, which almost killed me, ProSEO Boston, and Mozcon (which also almost killed me). For this one, even though I live tweeted the whole conference (which almost killed my fingers), I’m not going to do a full recap. Instead, I want to follow suit in something that Will Critchlow has taught me and give you some actionable bits and bobs from each talk.
Let’s rock and roll.
Every day it seems that I hear about another company that’s hiring, so while I’m working on another business idea, I thought I’d aggregate together all of the jobs that I currently know about in the SEO space:
Linkbuilding gets all of the love in the SEO community, but we often forget that technical SEO is the solid foundation upon which linkbuilding and SEO are built. If you don’t have your information architecture, redirects, and solid code in place, a lot of your efforts will be wasted.
Today I want to talk about the .htaccess file. There are many ways to implement 301 redirects (remember that 302 temporary redirects are bad news), but if you are using an Apache server, the best way to implement a redirect server-side is via the .htaccess file.
Note: if you’re not hosting on your own server, you must check with your hosting provider. Some hosting providers, such as Bluehost, will help you out with redirects, or at least redirecting a domain you bought for ORM reasons.
Sometimes as I am browsing through the Interwebs, I come across something that dumbfounds me. Sometimes this dumbfoundery is completely blatant and in plain sight. Other times, however, the goodness is hidden beneath the surface.
I’m talking about hidden gems within the code that someone read somewhere would help them out with SEO on their site. And while I wish I was kidding about these following incredible meta descriptions, I am not.
Hear me loud and clear folks:
These following meta descriptions actually exist in the wild of the Internet and do not help your SEO. Do not use them on your website.
Now that I have that off my chest, here are some amazing meta tags that I have found on the Internet.
A few weeks ago I was talking with some fellow SEOs about websites (shocker, right?). Somehow we got onto the topic of the flyout plugins that you see on a lot of news websites such as the New York Times and tech websites like Mashable.
During the course of the conversation, a couple of them remarked that they “always click that thing, man”. I noted that I always see it, but that those flyouts tend to annoy me. This conversation got the wheels turning in my brain, though, so I decided to run a little test on you guys.
I apologize. Not really, but I thought I’d try to make you feel better for being my unknown guinea pigs. So I thank you for your participation.
I installed a Flyout Plugin
While I’ve posted a few times about SEO Excel spreadsheets, and I’ve used link profiles a couple of times in blog posts, I’ve never been able to show what a backlink profile full of backlinks looks like. Back to the beginning A healthy backlink profile is one that has links of all types. It is […]
SearchLove NYC happens at the end of this month. This is the first time that Distilled has brought a conference to the City that Never Sleeps, where I am fortunate enough to live and work. Full disclosure: In case you don’t know, I work for Distilled in New York. That being said, I would write […]
I marked up my site with the rel=author a few months ago, basically as soon it was announced back in June. I followed the instructions set forth by the powers that be (aka, Google), but still nothing has happened. Here is what I currently see in the SERPs: What I do not understand is why […]
I’m getting up on stage at 1pm in Philadephia at Podcamp Philly to talk about “Search Personalization – What It Is and How To Use It”. This presentation covers basic information about search personalization, strategies to get more exposure for your site and self in the search results through social media, and also some other […]
Once upon a time, a month or so ago, I saw that Geraldine (Rand’s lovely wife) refuses to let Rand do, or do herself, any SEO on her travel blog. (See what I did there?) For those of you who do not know, Geraldine DeRuiter started her site The Everywhereist a few years ago to […]