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Archives For Search Engine Optimization

All of the articles contained in this category are about Search Engine Optimization (SEO), the practice of helping websites appear more prominently in search engines such as Google and Bing. Most of these articles are around the more technical parts of SEO, especially SEO for Wordpress, but you will also find articles about linkbuilding, social media for SEO, and Microsoft Excel for SEOs.

As everyone knows, and a lot of people have already written about, Google recently launched “Search, Plus Your World”. Danny wrote a great piece over at SearchEngineLand and Jon Henshaw from Raven wrote his take on the matter. Both of those are worth reading, as Danny’s gives a lot of insider knowledge, and Jon’s is a great opinion that I think is pretty accurate.

I want to point out an intricacy I have seen that is already bothering me about Search+, as I am going to call it from here on out. I guess someday it will become “Search” once again, but not anytime soon.

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SEO for Longtail

John Doherty —  January 3, 2012

Oftentimes in SEO, people hear about “head terms” and the value of doing keyword research to try to capture large search terms that will bring lots and lots of traffic to your site. While I do not wish to give the impression that this is not a valuable endeavour (it definitely it), there is much more to SEO than just head terms. Let me tell you from personal experience, there is nothing worse than having a boss who thinks that getting the #1 ranking for that one term is going to win them the Internet, and that is all they want to focus on.

A lot of value exists in the longtail of traffic, those 3+ word terms that drive a lot of traffic to your site through fairly unique queries. Let’s look at some numbers, graphs, and statistics from different sites around the web that hopefully will show you the value of longtail traffic.

Let me also point out that SEO for the longtail has changed since the Panda update and since Google started hiding our search referrer data for logged-in users. While these have changed HOW we go about our work a bit, they have not changed the WHY or the importance of it.
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This is a guest post from Alex Petrovic,  the Advanced SEO strategist and Link building team leader at the  Dejan SEO company in Australia. This is the first of two posts from Alex, one published this year and the next in January. Follow him on Twitter and Google+.

Each time I ask for a show of hands of those who actively use Google Webmaster Tools it’s around 10% of the auditorium. It always leaves me puzzled as there is so much good information in there and many choose not to make use of it. This article is for those who ignore Google’s own data about their website and seek help everywhere else. But if you think I am writing only for beginners, then you’re wrong.

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The Power of Guest Blogging

John Doherty —  December 27, 2011

I’m often asked to guest blog on websites. I do so because I love writing, but what is the purpose of guest blogging? Why do it? Why allow others to guest post on your site? How do you even find these relevant people?

Those are all questions I will try to answer today, with some real data to back it up from an SEO and traffic perspective.

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Statistics at the end of 2011

John Doherty —  December 23, 2011

This time of year, I think I am going to follow suit with everyone else on the Internet and show some statistics from this year on my site, except I want to be a bit more transparent than most I am seeing by showing you the keywords driving traffic, my top referrers, and other cool information.

First we’ll start with my top viewed posts, then top posts by social media activity, then finally I will show some traffic statistics including breakdown by organic, direct, and referral. I’ll also show the top referral sources.

I have learned a lot this year through blogging. I have not yet been at it for a full year, and last month I passed my first >5,000 visits month, which was a nice milestone to pass. I guess unique content pays off, huh?
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I have recently been noticing an intriguing trend when I publish blog posts. When my posts publish, they are automatically tweeted out by a plugin called WordTwit. My posts are always indexed within two to four minutes.

What I am noticing, though, is that my posts are increasingly being indexed with the “?utm_source=rss” parameter, like so:

Click to Enlarge

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Back in August I mentioned in this post that one of my goals for this site was to double RSS readers by February 7th, which would mark 1 year since I started this site.

Well, let me tell you that I think I need to set loftier goals. At the time, I had 41 RSS subscribers. As of the 13th of December, I have 123!

Here are the statistics:

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Yesterday Google announced a new markup to support multilingual content. This is an interesting move for Google, and one that I think I really like since International SEO has often been a source of questions for SEOs, and to be honest Google pretty much sucks at ranking the correct geo-targeted URL in the correct country-specific search engine.

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Listen up search marketers. Listen up good. I’ve got something to say.

The goal of social is to drive traffic, conversions, and brand loyalty, NOT rankings.

Many of the most socially shared posts on SEOmoz are focused around social and how social affects rankings. Just look at this graph, showing you the disparity in sharing between the social and non-social posts (with outliers removed that skewed the data unnecessarily):

Posts having to do with social get 63% more tweets and 61% more Facebook activity on average. WOW.

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I am often needing to create wireframes for clients during technical site audits. Maybe you’re an SEO consultant or analyst as well, or you want to have a site developed and need to show your developer how you would like the site organized.

I’d like to share a couple of cool tools with you that I find extremely useful when building wireframes of existing sites as well as creating new wireframe mockups for sites to be developed.

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