All of the articles contained in this category are about Search Engine Optimization (SEO), the practice of helping websites appear more prominently in search engines such as Google and Bing. Most of these articles are around the more technical parts of SEO, especially SEO for Wordpress, but you will also find articles about linkbuilding, social media for SEO, and Microsoft Excel for SEOs.
One day recently I was doing some Google searches for patents regarding link networks when I came upon the Information retrieval based on historical data patent, published in late 2008. It states: ..A typical, “legitimate” document attracts back links slowly. A large spike in the quantity of back links may signal a topical phenomenon (e.g., the CDC […]
Ladies and gentlemen, another awesome Excel spreadsheet for you to use. Today I have taken the SEOmoz SERP Analysis Tool export and modified it to spin you out a bunch of graphs that will show you where your site might be weak against your competitors. Huge! Before further ado, you can download the sheet here. […]
Do you ever say to yourself: “I really wish I had a spreadsheet that would give me awesome graphs about my link profile distribution”? No? Just me? I doubt it. Some days we need to have a quick way of visualizing our link profile to know where we stand. All linkbuilders and SEOs are looking […]
Today Matt Cutts shared a short Youtube video about how Google improves their search algorithm. The video, embedded below, talks about how they use human testers to see if their proposed changes add value. This admission (I don’t want to call it a revelation) continues to show the value of the user experience for online […]
*Post updated January 2012, originally published August 2011* “I’m an SEO beginner and I want my first job.” Is this you? Are you looking to find your first SEO job, but don’t know where to start? The SEO and online marketing industries are growing rapidly, with an incredible increase in the amount of jobs posted […]
Today I want to talk about a simple tactic that you should try if you have been working on linkbuilding for a specific site for a while and have had some blog posts written about your site, without links. The Skinny At my old job, my coworker had been working on building links to the […]
Late last week I set up a poll asking the question “Do you click PPC ads organically?” I set up the poll because a few weeks ago I sent out a tweet asking my Twitter followers, who are almost all SEOs, if they click PPC ads when searching. The response I got was more than […]
Mozcon Day 3 was the biggest and baddest of them all. Where else do you get Adam Audette, Martin McDonald, Brian Carter, Avinash, Kate Morris, Mat Clayton, and also a Rand Fishking/Will Critchlow head-to-head? Friday was incredible. Adam Audette killed it with complicated architecture, Martin wowed us with his “creative SEO” skills and the possibilities, […]
Rand and Will do this crazy thing at almost every SEOmoz and/or Distilled event: they pick a ridiculously abstract concept, prepare a deck that takes them insane numbers of hours, and then try to beat the other in order to earn an expensive dinner. Wow. If we add up the hours they took to make […]
Mat Clayton from Mixcloud, the social music service, has written the book on leveraging the power of social (specifically Facebook) to drive heaps of traffic and build a business, especially a music website. Mat is a developer by nature, so his presentations are always data-heavy, but he also manages to inspire the crowd to implement […]
Avinash Kaushik, the Digital Marketing Evangelist for Google (how cool is that title?), turned our worlds upside-down at Mozcon on the most unexpected topic – Analytics. Avinash didn’t take the usual approach to Analytics and try to wow us with his technical mastery, though ultimately he accomplished that goal as well. He took the approach […]
My phenomenally smart coworker Kate Morris took the stage after lunch to talk about brainstorming viral content. I heard what she was speaking on during lunch, and knew from that point forward that her talk would rock. It did not disappoint. I think what surprised people most were the tools that she and the Seattle […]
Brian Carter followed Martin to teach us his ways of going viral on Facebook. His style verged on hilarity a lot of time (I think my favorite quote was where he said “If Alex’s talk last night was a Ted talk, this is a Bill & Ted talk”), Brian delivered solid information that had all […]
Put quite simply, I love listening to Martin MacDonald present. I heard him at Linklove (read my recap of it here). I missed a bit of Martin’s presentation at Mozcon due to after-party woes (and free massages in the lobby), but luckily others had their minds blown. Martin presented on “Creative SEO”, on which he […]
Adam Audette had the joy of waking us up on Friday morning, which as anyone who has attended Mozcon will tell you is the toughest spot to have because Friday morning is the morning after the Garage party. Adam, however, started with a bang and showed us real examples of how he has worked creatively […]