Gross Profit vs. Net Profit: How to Calculate Both (And Why It Matters for Growth)
If you don't know your gross profit and net profit numbers, you can't make good decisions about hiring, marketing, or growth. Here's how to calculate both — with a real…
Read more →Here’s a Paid Links Backlink Profile Visualized
While I’ve posted a few times about SEO Excel spreadsheets, and I’ve used link profiles a couple of times in…
Getting Things Done is about Quality, not Quantity
I’ve been reading a number of books and blogs recently about business. I recently got sent a copy of Tony…
Three Phenomenal Excel Spreadsheets for Link Analysis
Do you ever say to yourself: “I really wish I had a spreadsheet that would give me awesome graphs about…
Retargeting Old Contacts for New Links
Today I want to talk about a simple tactic that you should try if you have been working on linkbuilding…
Forget about Global Rankings Already. Seriously.
Why do some SEOs spend so much time checking and worrying about global rankings? I read and hear constantly…
Good Title Tags for SEO
The good old title tag. The poor maligned title tag. The title tag has been taking a beating recently in…
What is a Robots.txt File?
This post is another in the spirit of my Sitemaps post, where I explained how to create an XML sitemap…
How to Get Testimonials (and Links) with Free Stuff
This is a guest post from Mike Essex. See his full bio at the end of the post. Also, are…
SEO Cannot Be Done Alone
Is SEO a team sport? SEOs are often known individually in the industry, not necessarily for who they work for…
My New Job at Distilled
*Note – this post contains no SEO tips or tricks or ideas. It’s strictly informational and I am extremely excited…
What Blogs Should I Read to Learn SEO?
I’ve been asked a few times what blogs I have been reading to increase my knowledge of SEO. I’ve decided…
Building Links in a Competitive Space
Linkbuilding is a notoriously difficult task. Think about all of the sessions that take place at advanced seminars and you…
The Meta Description is Dead (Long Live the Meta Description!)
I’m a search marketer. It’s what I do. I’m also a human being. It’s what I (as the philosophers like…
Distilled Lost My Page Title and Google Plays Jokes
Well everyone, we have a fun discovery on our hands. Yesterday about 3pm I noticed the title had changed. My…
Help Me Reclaim My Page Title from Distilled!
On Monday, my post entitled “How Distilled Stole My Page Title” went around the Twittersphere. It was interesting to see…
How Distilled Stole My Page Title
Google changed my page title in favor of the anchor text from Distilled’s blog. Yesterday I was doing some research…
Formatting and Creating A Sitemap
I was trained as a web developer. Therefore, often many of the technical on-site details and issues get passed on…
Should I Use My Brand Name in the Page Title?
Today I’ve been thinking about brand SEO (again) and how branding your site may be good for SEO purposes as…
Why Brand SEO Is Good For Humanity
Do you ever long for the days of 1950’s or 1960’s America, where most Americans lived in small towns, walked…
Conversion Rates Are Dropping
Well, today was an interesting day in my SEO world. After an eye appointment this morning (unrelated to SEO, obviously,…