Gross Profit vs. Net Profit: How to Calculate Both (And Why It Matters for Growth)
If you don't know your gross profit and net profit numbers, you can't make good decisions about hiring, marketing, or growth. Here's how to calculate both — with a real…
Read more →Interview with Entrepreneur David Hassell, CEO of 15Five
Entrepreneurs are some of the most interesting people in the world. I recently had the pleasure of interviewing David Hassell,…
It All Started At Linklove
I started doing SEO pretty hardcore back in the very beginning of 2010 when I was working as a book…
Talking about Scale in Marketing
It’s unfortunate that Google’s ranking system (quality/quantity of links) forces SEOs to try to scale everything. Reciprocating cycle. — John…
Talking Entrepreneurship and Product Marketing with Dan Martell
Entrepreneurship is a hot topic these days, and one that you may know I am quite passionate about if you…
The Internet’s Content Problem
The Internet has a content problem. Every day more and more content is being pushed out into the nether regions…
Talking Marketing with Leo Widrich of Buffer
On January 15th I had the great pleasure to get to do a video hangout with Leo Widrich, one of…
Becoming A Better Writer
A lot of talk has happened about content, content marketing, and blogging in 2012. We can thank Google, Tom Critchlow,…
Find Balance
Before you read this post (which is publishing as I am on the plane to Costa Rica), let me suggest…
Do The Work, or Quit Blogging
You just read a click-bait title. I apologize for that. Before you run away, dear valued reader (see what I…
SEOs are Growth Hackers
Growth hacking has become a buzzterm in the past 6 months, ever since this post written back in April by…
Prioritizing “Yes”
Alternatively – “When Saying Yes Hurts” I see a lot of bloggers writing about the importance of saying “no”, and…
A Blog Is Not A Content Strategy
Content marketing has been around for years, but until recently Google was not making good on their word to rank…
The Myth of Overnight Success
America seems to be enamored with the idea of “overnight success”. We see people who become seemingly overnight sensations, often…
Building Landing Pages That Rank for SEO
I’ve seen an alarming trend recently in startup websites. Most want to follow this model: It’s not uncommon to see…
Make Your Employees Rockstars
I live in New York City, the greatest city in the world. And because it’s the greatest city in the…
Do Real Industry Stuff
Just last week I was sitting in the audience in the Westin in Seattle where I heard Wil Reynolds give…
4 Ways to Build An Online Audience
What if I told you that you don’t need a ton of followers to be successful online? And what if…
Content Marketing for Startups
On Wednesday June 27th, Distilled NYC held a meetup entitled “Marketing Your Startup”. We had around 100 people in attendance,…
Announcing My New Project
I’ve been a writer all my life (I wrote my first short novel when I was eleven years old) and…
Intro to Personal Branding
I just published my longest post yet, The Personal Branding Post That Seth Godin Should Have Written. I was inspired…