Gross Profit vs. Net Profit: How to Calculate Both (And Why It Matters for Growth)
If you don't know your gross profit and net profit numbers, you can't make good decisions about hiring, marketing, or growth. Here's how to calculate both — with a real…
Read more →From Quick Wins to Hard Work
SEO is not about quick wins. I get asked all the time to “give us something that we can do…
11 Ways to Drive Gobs of Traffic to Your Website
This is mostly a search marketing blog, but I’ve written before about how SEO is not a complete marketing strategy.…
Shut Up About Yourself
Have you ever noticed how a lot of companies pay lip service to wanting to become a “thought leader” in…
The Difference Between Winners and Losers
Do you cringe when someone says “I could have done that”? Whether it is a blog post, a new startup,…
Eight Useful Excel Functions for SEO
It’s probably not a secret anymore that I love Microsoft Excel for data crunching. Nothing makes me happier than getting…
Three Tenets of Content Marketing
This post is about content marketing, which is a hot topic these days and one that I fear is a…
Bucketing Link Prospects for Link Outreach
Linkbuilding is always a hot topic within SEO, and different schools of thought exist. There’s the Throw Away Your Form…
Minimum Viable Keyword Research
Keyword research is often a large undertaking, but it doesn’t have to be. You can do keyword research quickly to…
Why You Are Your Company’s Best Marketer
“You can hire an outside firm, but you’re always your best marketer.” – Abraham Lincoln I’m an online marketer working…
How to Noindex and Organize Categories and Tags in WordPress
Duplicate content can be a killer for websites, especially blogs and news sites, if the organization is not handled correctly.…
SEO is NOT Your Whole Marketing Strategy
I work with companies of all sizes in my job as an SEO Consultant at Distilled in New York City…
The Power of Guest Blogging
I’m often asked to guest blog on websites. I do so because I love writing, but what is the purpose…
When Data Disproves Assumptions
Back in August I mentioned in this post that one of my goals for this site was to double RSS readers…
You Need an Online Marketing Strategy
In November I went to a meetup that was put together by a couple of friends of mine who are…
Should I use a Rel=Canonical or 301 Redirect?
There seems to be a lot of confusion in the world of SEO today, especially in clients minds and with…
Lessons from Google about URL Lengths
A few weeks ago, I was reading through some posts on the official Google blogs, such as InsideSearch, WebmasterCentral, and…
SEO: It’s all about the Content. And everything else.
We hear frequently that “content is king”, which I am coming to believe more and more, but the more that…
Beginner’s Guide to the .HTACCESS File
Linkbuilding gets all of the love in the SEO community, but we often forget that technical SEO is the solid…
Meta Tags that will NOT help SEO
Sometimes as I am browsing through the Interwebs, I come across something that dumbfounds me. Sometimes this dumbfoundery is completely…
On Being Afraid of Failure
Can I take a minute to write a personal post on here? This blog is usually all about SEO tactics,…