Marketing
Marketing
Three Tenets of Content Marketing
This post is about content marketing, which is a hot topic these days and one that I fear is a…
Entrepreneurship
Entrepreneurship
The Solopreneur to Entrepreneur Transition
I work directly with expert solopreneurs to help them make this shift, to build a small agency that supports their lifestyle and leaves them with plenty of profit and plenty…
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Excel for SEO
Excel for SEO
Bucketing Link Prospects for Link Outreach
Linkbuilding is always a hot topic within SEO, and different schools of thought exist. There’s the Throw Away Your Form…
Search Engine Optimization
Search Engine Optimization
Minimum Viable Keyword Research
Keyword research is often a large undertaking, but it doesn’t have to be. You can do keyword research quickly to…
Marketing
Marketing
Why You Are Your Company’s Best Marketer
“You can hire an outside firm, but you’re always your best marketer.” – Abraham Lincoln I’m an online marketer working…
Search Engine Optimization
Search Engine Optimization
How to Noindex and Organize Categories and Tags in WordPress
Duplicate content can be a killer for websites, especially blogs and news sites, if the organization is not handled correctly.…
Search Engine Optimization
Search Engine Optimization
SEO is NOT Your Whole Marketing Strategy
I work with companies of all sizes in my job as an SEO Consultant at Distilled in New York City…
Search Engine Optimization
Search Engine Optimization
The Power of Guest Blogging
I’m often asked to guest blog on websites. I do so because I love writing, but what is the purpose…
Search Engine Optimization
Search Engine Optimization
When Data Disproves Assumptions
Back in August I mentioned in this post that one of my goals for this site was to double RSS readers…
Uncategorized
Uncategorized
You Need an Online Marketing Strategy
In November I went to a meetup that was put together by a couple of friends of mine who are…
Technical SEO
Technical SEO
Should I use a Rel=Canonical or 301 Redirect?
There seems to be a lot of confusion in the world of SEO today, especially in clients minds and with…
Technical SEO
Technical SEO
Lessons from Google about URL Lengths
A few weeks ago, I was reading through some posts on the official Google blogs, such as InsideSearch, WebmasterCentral, and…
Search Engine Optimization
Search Engine Optimization
SEO: It’s all about the Content. And everything else.
We hear frequently that “content is king”, which I am coming to believe more and more, but the more that…
Technical SEO
Technical SEO
Beginner’s Guide to the .HTACCESS File
Linkbuilding gets all of the love in the SEO community, but we often forget that technical SEO is the solid…
Search Engine Optimization
Search Engine Optimization
Meta Tags that will NOT help SEO
Sometimes as I am browsing through the Interwebs, I come across something that dumbfounds me. Sometimes this dumbfoundery is completely…
Miscellany
Miscellany
On Being Afraid of Failure
Can I take a minute to write a personal post on here? This blog is usually all about SEO tactics,…
Excel for SEO
Excel for SEO
Here’s a Paid Links Backlink Profile Visualized
While I’ve posted a few times about SEO Excel spreadsheets, and I’ve used link profiles a couple of times in…
Miscellany
Miscellany
Getting Things Done is about Quality, not Quantity
I’ve been reading a number of books and blogs recently about business. I recently got sent a copy of Tony…
Search Engine Optimization
Search Engine Optimization
Three Phenomenal Excel Spreadsheets for Link Analysis
Do you ever say to yourself: “I really wish I had a spreadsheet that would give me awesome graphs about…
Linkbuilding
Linkbuilding
Retargeting Old Contacts for New Links
Today I want to talk about a simple tactic that you should try if you have been working on linkbuilding…
Search Engine Optimization
Search Engine Optimization
Forget about Global Rankings Already. Seriously.
Why do some SEOs spend so much time checking and worrying about global rankings? I read and hear constantly…