Miscellany
Miscellany
Why I Unplug On Vacation Every Year
In early 2012, I was tired. I had been pushing 80+ hour weeks at work for a while. I found…
Entrepreneurship
Entrepreneurship
The Solopreneur to Entrepreneur Transition
I work directly with expert solopreneurs to help them make this shift, to build a small agency that supports their lifestyle and leaves them with plenty of profit and plenty…
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Entrepreneurship
Entrepreneurship
What I Would Tell All Executives About Growth
I’ve worked with a lot of companies helping out with marketing and growth over the last years. I’ve seen some…
Marketing
Marketing
Does A Startup Really Need The .Com Of Their Brand Name?
Recently Paul Graham, a VC and entrepreneur whom I very much respect, wrote a post called Change Your Name in…
Search Engine Optimization
Search Engine Optimization
The Full Stack Marketer’s Valley Of Sorrow
I recently read this post entitled The Curse of the Full Stack Marketer. I tweeted a few brief thoughts (a brief rant really) around this post, but…
Entrepreneurship
Entrepreneurship
Learning To Say No
Today I tweeted something that seemed to resonate with others. This was the tweet, with an embedded quote from this…
Marketing
Marketing
Lessons Learned Scaling The HotPads Marketing Team
A little over a year ago, I joined HotPads.com as their online marketing manager. I was the first marketer at…
Entrepreneurship
Entrepreneurship
My Manager Hack: Relentless Transparency
In my role at HotPads, I manage an ever-growing team of smart marketers. My job is to hire, train, and…
Entrepreneurship
Entrepreneurship
I’m Not A Good Employee
Have you ever heard someone say “I’m just not an employee” or “After working for myself, I can’t imagine ever…
Marketing
Marketing
The Difference Between Agency and Inhouse Marketing
Last October, as many of you know, I made the move from search marketing agency Distilled to become the Online…
Entrepreneurship
Entrepreneurship
I was an entrepreneur for two weeks. Here’s what I learned.
A month and a half ago I took a new job as the Online Marketing Manager for Hotpads.com, the nationwide…
Marketing
Marketing
Becoming A Better Marketer
I’ve been in search for a few years now. I just realized recently that I graduated high school and started…
Miscellany
Miscellany
Time For Fresh Adventures – I’ve Joined Hotpads in San Francisco
In 2011, I created a playlist called “Brooklyn” in Spotify. This was because I had just moved to Brooklyn to…
Marketing
Marketing
Leveraging Editorial, Self-Placed, and Owned Content for Marketing
Marketers produce content. We produce a metric ton of content every day, actually. We’re told to create great content and…
Guest Posts
Guest Posts
Get Executive Management to Approve Anything
*Note from John: Today’s guest post comes from Ryan McLaughlin, who is the Director of Marketing at Clarity Ventures. He lives…
Marketing
Marketing
Marketing Your Startup With Founder Interviews
*Update for 2016* – Now that I am a founder (of Credo) I more fully believe in this. Early stage companies…
Entrepreneurship
Entrepreneurship
Interview with Entrepreneur David Hassell, CEO of 15Five
Entrepreneurs are some of the most interesting people in the world. I recently had the pleasure of interviewing David Hassell,…
Marketing
Marketing
It All Started At Linklove
I started doing SEO pretty hardcore back in the very beginning of 2010 when I was working as a book…
Marketing
Marketing
Talking about Scale in Marketing
It’s unfortunate that Google’s ranking system (quality/quantity of links) forces SEOs to try to scale everything. Reciprocating cycle. — John…
Entrepreneurship
Entrepreneurship
Talking Entrepreneurship and Product Marketing with Dan Martell
Entrepreneurship is a hot topic these days, and one that you may know I am quite passionate about if you…
Uncategorized
Uncategorized
The Internet’s Content Problem
The Internet has a content problem. Every day more and more content is being pushed out into the nether regions…